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Privacy International filed a complaint with the UK data protection regulator to investigate potential data protection infringements by a political consultancy.
Your personal data could be used to target you with information and adverts to an unprecedented degree of personalisation.
PI is campaigning for 1) platforms to give all users heightened ad transparency and 2) for transparency into targeting and funding of ads to be meaningful.
Increasingly, political parties, political campaigns and those who work for them tap into and exploit our data to seek to influence us. It is essential that legal safeguards are in place and enforced to challenge these practices.
In March 2018 the Guardian newspaper revealed that Cambridge Analytica was able to harvest data from Facebook -- and PI responded.