Gradually and almost imperceptibly, we have immersed ourselves in a global hypermedia environment. This environment increasingly contains everything we do: we work, we play, we organize within it. Our lives have been, in essence, turned inside out and dispersed in endless ethereal clouds - multi-verses - that follow us around in extra dimensionality. “Big Data” refers to the endless digital grains of sand we produce as we move, think and act. Internet Service Providers, web hosting companies,…