Search
Content type: Examples
In early August, when the UK government announced it was purchasing 90-minute saliva-based COVID-19 tests called LamPORE and 5,000 lab-free machines to process them, supplied by DNANudge, clinical researchers were dismayed to find that there is no publicly available data about the accuracy or performance of these tests. While the tests could be a game-changer by offering rapid, on-the-spot testing with less discomfort for patients, no scientific research was offered to validate the tests, not…
Content type: Examples
In 2015 Hong Kong's Face of Litter campaign used DNA samples taken from street litter and collected from volunteers to create facial images that were then posted on billboards across the city. The campaign, conceived by PR firm Ogilvy & Mather and organised by online magazine Ecozine and the Nature Conservancy, was intended to give a face to anonymous Hong Kong litterbugs and raise awareness of the extent of littering in the city and encourage people to…