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Content type: Case Study
Introduction
Online, and increasingly offline, companies gather data about us that determine what advertisements we see; this, in turn, affects the opportunities in our lives. The ads we see online, whether we are invited for a job interview, or whether we qualify for benefits is decided by opaque systems that rely on highly granular data. More often than not, such exploitation of data facilitates and exacerbates already existing inequalities in societies – without us knowing that it occurs.…