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Content type: Report
A video presentation of the finding of this report can be found here, as presented at 35th Chaos Computer Congress (35C3)
Previous research has shown how 42.55 percent of free apps on the Google Play store could share data with Facebook, making Facebook the second most prevalent third-party tracker after Google’s parent company Alphabet. In this report, Privacy International illustrates what this data sharing looks like in practice, particularly for people who do not have a Facebook account.…
Content type: Long Read
We found the image here.
When we browse the internet, go to work, drive down the street, go shopping, interact with institutions, or simply move through the city, data is collected about us.
Advanced profiling technologies answer questions we did not raise. They generate knowledge we did not anticipate, but are eager to apply. As knowledge is power, profiling changes the power relationships between the profilers and the profiled.
In a world where everything we do becomes more and more…
Content type: Report
In contrast to automated decision-making, profiling is a relatively novel concept in European data protection law. It is now explicitly defined in Article 4(4) of the EU General Data Protection Regulation (GDPR), and refers to the automated processing of data (personal and not) to derive, infer, predict or evaluate information about an individual (or group), in particular to analyse or predict an individual’s identity, their attributes, interests or behaviour.
Through profiling, highly…
Content type: Long Read
In December 2017, Privacy International published an investigation into the use of data and microtargeting during the 2017 Kenyan elections. Cambridge Analytica was one of the companies that featured as part of our investigation.
Due to the recent reporting on Cambridge Analytica and Facebook, we have seen renewed interest in this issue and our investigation. Recently in March of 2018, Channel 4 News featured a report on micro targeting during the 2017 Kenyan Presidential Elections, and the…
Content type: Long Read
The ongoing Facebook and Cambridge Analytica scandal is a wake-up call for UK policy-makers who too often encourage and promote digital industries over the protection people’s personal data. The scandal has shown that the public is concerned by companies’ exploitation of their data. The current lack of transparency into how companies are using people’s data is unacceptable and needs to be addressed.
Reform should not be limited to the behaviour of individual companies. Consumers are confronted…