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A new investigative report from Sharona Coutts at Rewire exposed how anti-choice groups, including at least one adoption agency, were resorting to using a technology called "geofencing" to find and then target individuals they believe are considering abortion, with targeted ads.
Two groups, a clearinghouse that operates many crisis pregnancy centers and a large adoption agency called Bethany Christian Services, were reported to have hired Copley Advertising to provide them with this targeted…
Content type: Examples
Ahead of the Irish referendum to amend the Constitutions of Ireland to allow the parliament to legislative for abortion which took place in May 2018, Google decided to stop all advertising relating to the referendum on all of its advertising platforms, including AdWords and YouTube.
This followed decisions by Facebook to no longer accept advertising relating to the referendum funded by foreign organisations outside Ireland, and Twitter not allowing any advertising in relation to the…
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Bethany Christian Services, an international pregnancy support and adoption agency, is launching a programme with Copley Advertising to send targeted ads to individuals visiting Planned Parenthood clinics, abortion clinics, methadone clinics and high-risk areas (AHPA). The targeting will be done through the use of geo fencing based on smartphones located within the selected locations.
Source: https://www.liveaction.org/news//adoption-agency-send-pro-life-ads-smartphones-inside-abortion-clinics…
Content type: Examples
The pregnancy apps many women were using in December 2018 proved to be incapable of handling miscarriages, even though up to 20% of all known pregnancies end this way. There are only two choices: allow the apps to continue sending alerts celebrating the pregnancy's progress or delete the pregnancy entirely, losing all the records they'd saved - information that doctors routinely request. Many menstruation apps, similarly, lack the ability to adapt to long breaks and disrupted cycles, and many…
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Le Monde exposed anti-IVG (anti-abortion) advertising on Facebook as part of a borader campaign led by anti-abortion website IVG.net. The advertisement relied on stock photos and fake testimonies posted in public Facebook groups and promoted to young women. Most of the posts attempt to promote the idea that abortion leads to mental health issues, a fact that has been proved to be falacious.
https://www.lemonde.fr/les-decodeurs/article/2018/07/11/les-anti-ivg-ciblent-les-jeunes-femmes-grace-aux…
Content type: Examples
French website IVG.net, first Google result when typing IVG (Interuption Volontaire de Grossesse or abortion in french), has been exposed as being anti-abortion website spreading misinformation. Offering an official looking "Numero vert" (free to call phone number number), IVG.net attempts to convince pregnant women calling the service that abortion is a high risk operation which will have terrible impact on their health and personal life, pressuring women to not undertake such operation. The…