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Content type: Long Read
13th April 2017
Disclaimer: This piece was written in April 2017. Since publishing, further information has come out about Cambridge Analytica and the company's involvement in elections.
Recently, the data mining firm Cambridge Analytica has been the centre of tons of debate around the use of profiling and micro-targeting in political elections. We’ve written this analysis to explain what it all means, and the consequences of becoming predictable to companies and political campaigns.
What does Cambridge…