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Content type: Long Read
IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…
Content type: Impact Case Study
What is the problem
Business models of lots of companies is based on data exploitation. Big Tech companies such Google, Amazon, Facebook; data brokers; online services; apps and many others collect, use and share huge amounts of data about us, frequently without our explicit consent of knowledge. Using implicit attributes of low-cost devices, their ‘free’ services or apps and other sources, they create unmatched tracking and targeting capabilities which are being used against us.
Why it is…