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Content type: Long Read
Disclaimer: This piece was written in April 2017. Since publishing, further information has come out about Cambridge Analytica and the company's involvement in elections.
Recently, the data mining firm Cambridge Analytica has been the centre of tons of debate around the use of profiling and micro-targeting in political elections. We’ve written this analysis to explain what it all means, and the consequences of becoming predictable to companies and political campaigns.
What does…
Content type: News & Analysis
Last month, within thirty seconds of the BBC publishing a quotation from me on the latest round of the nymwars and Google+, my phone rang. Caller ID indicated that it was someone I know who works at Google. "Had I said something wrong?" was my first thought. I quickly retraced in my mind what it was that I had said to the journalist; I had responded in the article that Google's recent announcement could be seen as positive but really it was a sidestepping of the larger challenge of identity…