Last month, within thirty seconds of the BBC publishing a quotation from me on the latest round of the nymwars and Google+, my phone rang. Caller ID indicated that it was someone I know who works at Google. "Had I said something wrong?" was my first thought. I quickly retraced in my mind what it was that I had said to the journalist; I had responded in the article that Google's recent announcement could be seen as positive but really it was a sidestepping of the larger challenge of identity…