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Content type: Key Resources
In the run up to the French presidential election of 2017, political parties increasingly used data-driven targeting techniques and companies to manage their campaigns. Here are some examples.
Content type: Examples
According to research conducted by Ronan Chardonneau, a French associate professor of digital marketing at Angers University, none of the websites of the eleven candidates' in the 2017 French presidential elections, that he looked into respected CNIL's directives regarding information that should be available on the website and consent requirements for data collection. According to this research, nine of the candidates used Google Analytics, without activating the option to anonymize data…
Content type: Examples
A company called Liegey Muller Pons (LMP) offers data analysis tools to help candidates and political parties improve their political campaign strategy. The three founders of the company were member's of former President François Hollande's 2012 campaign team. LMP was then hired by current President Emmanuel Macron during his Grande Marche campaign before the elections and during the presidential elections by the Socialist Party candidate Benoît Hamon. LMP offers data analysis that allows…
Content type: Examples
NationBuilder is an American political campaigning software company, which offers a fully integrated suite of tools for the organization of a campaign, and outreach through e-mail, telephone, social media, and traditional door-to-door campaigning. Many candidates in the 2017 French presidential elections were reported as using their services. Among others, the company offers a functionality called 'match'. When users provide their email address on a campaign's website, 'match' allows the…
Content type: Examples
During the primary elections in November 2016, the former French president, Nicolas Sarkozy, reportedly used an app, called Knockin, that made it possible to identify and geolocate supporters for door-to-door campaigning. Based on a report by the French Radio RMC, the app would harvest public data about anyone that liked a page or a post that the candidate put on his campaign page in order to find the supporter's address. Door-to-door volunteers were then able to see on the app the address and…
Content type: Examples
In 2014, when the the far-right party of French politician Marine Le Pen needed cash, the loan of €9.4 million came from First Czech-Russian Bank, which was founded in the early 2000s as a joint venture between a Czech state bank and a Russian lender and went on to come under the personal ownership of Russian financier Roman Popov and obtain a European license via a subsidiary in the Czech Republic. Two and a half months after the Le Pen loan was signed, a Mediapart investigative journalist…