Democratic engagement is increasingly mediated by digital technology, from campaigning to election results transmission. A key example of the application of new technologies to democratic processes is the growing practice of micro-targeting in political campaigning around the globe, including Colombia.
In 2018, the mayor of Bogotá, Enrique Peñalosa, was accused of hiring Cambridge Analytica during his 2015 election campaign. That same year, Cambridge Analytica’s former director acknowledged…