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Content type: News & Analysis
20th May 2021
On May 18th 2021 Google held its annual developer conference, Google I/O, where the company announces a number of innovations, products and software updates that will hit the market in the months to come. Among these announcements, the company introduced Android 12, its latest mobile Operating System (OS), that came with headline grabbing privacy features.
Possibly trying to catch up with Apple, which is positioning itself as a privacy-friendly tech company and gave the adtech industry a kick…
Content type: Case Study
28th January 2021
Your phone is the ideal profit tool for data brokers and advertisers: it's always in your pocket and can be used both as a means of collecting information and serving you ads based on that information. But how does this data collection happen through your apps?
Most, if not all, apps on our phones use Software Development Kits (SDKs). SDKs themselves are not trackers, but they are the means through which most tracking through mobile apps occurs. These kits are provided by third parties and…
Content type: Case Study
28th January 2021
Behind their tecchie names, AddThis and ShareThis are simple services: they allow web-developers and less tech-savvy users to integrate social networking "share" buttons on their site. While they might also offer some additional services such as analytics, these tools gained traction mostly by providing an easy and free way to integrate Facebook, Twitter and other social networks share buttons. Anyone can use any of these service and in a few clicks be provided with a plugin for their site or a…
Content type: Long Read
28th January 2021
Now more than ever with a global pandemic happening, our lives are being shaped by our interaction with the digital world. Work meetings on Zoom followed by Skype with family before a quick run with your favourite running app and a Google search for your next meal: technologies and services offer us a lot and greatly improve our daily lives. But what's the real cost of these tools we rely on so much?
A lot of these companies, especially those offering free services, collect data about you. It…