Trans Atlantic Consumer Dialogue Resolution on Competition, Privacy and Consumer Welfare
Consumers benefit from the existence of competitive markets, in which they can freely choose among a wide range of products and services. Competition policy plays an important role in this regard by ensuring that competition is not disrupted in a way that can harm consumers directly (e.g. leading to price increases or less choice) or indirectly (e.g. weakening competition as a process by hampering the ability of firms to compete on the merits).