Facebook offers data broker transparency


In June 2018 Facebook announced it would install new controls to improve members' understanding of how companies targeted them with advertising, including letting them know if a data broker supplied the information. This was the second update to the company's policies in 2018; in March it attempted to ban the use of data brokers but pulled back when advertisers threatened to pull their business.

tags: Facebook, advertising, tracking, data brokers, privacy policies, transparency
Writer: Joel Schectman
Publication: Reuters

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