Canada: Location data analysis shows demographics of movement patterns


In a sharp drop from the beginning of Canada's lockdown, after two months only one in six Canadians left their home on weekends compared to one in three at the beginning. The marketing company Environics Analytics compiled the report by analysing a database of anonymised location data from 2.3 million mobile phones and looking for people who went at least 100 metres beyond their home postal code for a minimum of 30 minutes on at least one weekend day, and used demographic information tied to those postal codes such as age and income to create profiles indicating which Canadians were struggling to stay home and predict what the impact might be on infection rates. The analysis suggested that the Canadians most  likely to go out are those living outside of urban areas and people with lower incomes. 


Writer: Tom Cardoso and Chen Wang
Publication: The Globe and Mail