"Why the Liberals are outspending everyone on Facebook."


Article extract:

"On Aug. 2, the Liberal party sent an email to Liberal campaigns across the country, promoting services offered by Data Sciences Inc., a company owned by Tom Pitfield, an old friend of Justin Trudeau and the 2019 campaign’s digital director.

The party urged local campaigns to hire the company to handle their Facebook ad buys, for $5,000, $8,000 or $12,000, a significant chunk of the budget of local campaigns, which are limited by the Elections Act to about $100,000.

“The team at Data Sciences has unmatched expertise in political Facebook advertising,” the Liberal email said. “They helped pioneer goal-optimized online campaign strategies in 2015 and have continued to perfect their methodology both with the Liberal Party of Canada and in campaigns around the world.”

Link: https://www.macleans.ca/politics/ottawa/how-the-parties-will-try-to-reach-you-this-campaign/
Author: Stephen Maher
Publication: Maclean's
Publication date: 25/09/2019