Microtargeting

16 Sep 2019
Bethany Christian Services, an international pregnancy support and adoption agency, is launching a programme with Copley Advertising to send targeted ads to individuals visiting Planned Parenthood clinics, abortion clinics, methadone clinics and high-risk areas (AHPA). The targeting will be done
30 Apr 2019
The New York Times picked 16 categories (like registered Democrats or people trying to lose weight) and targeted ads at people in them. They used the ads to reveal the invisible information itself, noting that it is a "story of how our information is used not just to target us but to manipulate
29 Sep 2017
In the lead up to the 2017 German federal election (Bundestagswahl), all political parties used social media like Facebook, Twitter, Instagram, YouTube, and e-mails as platforms to reach voters. The far-right Alternative for Germany party (AfD) reportedly hired a Texas-based company for their
10 Aug 2017
In the lead up to the German elections, the conservative Christian Democratic Union (CDU) created a mobile app, Connect 17, which was designed to create a feedback loop between party headquarters and door-to-door volunteers (also known as canvassers). The app drew on data from the federal statistics
19 Jun 2018
In an experiment conducted by Fabio Chiusi and Claudio Agosti during the 2018 election season and set out in detail in their report for Tactical Tech, the duo sought to investigate the Facebook algorithm that powers users’ news feed and the algorithm’s treatment of political content. One of the
03 Aug 2018
Cookies and other tracking mechanisms are enabling advertisers to manipulate consumers in new ways. For $29, The Spinner will provide a seemingly innocent link containing an embedded cookie that will allow the buyer to deliver targeted content to their chosen recipient. The service advertises
05 Nov 2018
Shortly before the November 2018 US midterm elections, the Center for Media and Democracy uncovered documents showing that the multi-billionaire Koch brothers have developed detailed personality profiles on 89 percent of the US population with the goal of using them to launch a private propaganda
09 Aug 2018
In 2018, the UK Information Commissioner's Office fined Emma's Diary, a site offering pregnancy and childcare advice owned by Lifecycle Marketing (Mother and Baby) Ltd, £140,000 for collecting and selling personal information belonging to more than 1 million people without disclosing in the site's
25 Oct 2018
In the run-up to the November 2018 US midterm elections, Vice tested Facebook's new system of mandatory "Paid for" disclosure intended to bring greater transparency to the sources of ads relating to "issues of national importance". Placing political ads requires a valid ID and proof of residence
04 Sep 2018
In 2018, a group of researchers from the Campaign for Accountability posed as Russian trolls and were able to purchase divisive online ads and target them at Americans using Google's advertising platform. The researchers constructed fake profiles using the name and identifying details of the
15 Oct 2018
In October 2018, in the wake of the Cambridge Analytica scandal and questions over Facebook's influence on the UK's EU referendum, Facebook announced it would add Britain to the US and Brazil on the list of countries where the company will no longer allow political groups to publish "dark" ads on
15 Oct 2018
In the run-up to the US 2018 mid-term elections, Facebook announced it would broaden the company's policies against voter suppression by banning misrepresentations about how to vote and whether a vote will be counted. The company also introduced a reporting option to allow users to report incorrect
08 Jun 2018
In 2018, the British army used paid Facebook messages to target 16-year-olds around the day GCSE results were announced to suggest that an army career might still be open to them if their grades were sub-par. The move was criticised for targeting teenagers at their most vulnerable and stressed
04 Apr 2017
In 2017, the Massachusetts attorney general's office reached an agreement under which Boston-based Copley Advertising agreed to eschew sending mobile ads to patients visiting Planned Parenthood and other health clinics. In 2015, Copley's geofencing technique used location information from
25 May 2018
In 2018, the digital marketing company Tell All Digital began marketing technology to personal injury law firms to enable them to send mobile ads to patients they know are waiting for treatment in an emergency room and for up to a month afterwards. The technology relies on geofencing, a technique
23 Feb 2018
A former Facebook insider explains to Wired Magazine why it's almost certain that the Trump campaign's skill using the site's internal advertising infrastructure was more important in the 2016 US presidential election than Russia's troll farm was. The first was the ads auction; the second a little