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Content Type: Long Read
Why does this decision matter?
Our complaint against Criteo formed part of a larger set of coordinated complaints we filed in 2018 against 7 data brokers (Acxiom, Oracle), AdTech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France (CNIL), Ireland, (DPC) and the UK (ICO). The EU General Data Protection Regulation (GDPR) had recently come into force, and the AdTech industry was (and still is) a prime affront to the…
Content Type: Press release
La CNIL a aujourd'hui prononcé une sévère sanction contre Criteo, une des plus grandes sociétés françaises de pistage et publicité en ligne. Le montant de l'amende a été réduit de 60 à 40 millions d'euros depuis l'audience qui s'est tenue à la CNIL en Mars 2023, durant laquelle Criteo avait mis en avant son bénéfice net de 10 millions d'euros en 2022 pour plaider en faveur d'une réduction de sa peine. La CNIL semble avoir entendu ces arguments, mais a heureusement maintenu une amende…
Content Type: Press release
French data regulator CNIL announced today a strong sanction against Criteo, one of the world's largest AdTech companies. Although close to the maximum GDPR fine, the amount of the fine was reduced from 60 to 40 million following a hearing at CNIL's offices in March 2023, during which Criteo pleaded for a reduced fine in light of its 10 million euros profit in 2022. CNIL seems to have acknowledged this argument but maintained a significant fine. This sanction follows a Privacy International…
Content Type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: News & Analysis
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.…
Content Type: Advocacy
The entire election cycle is increasingly data dependent. This is particularly the case with political campaigns which are ever more digital and data driven. This campaign environment presents novel challenges due to the scale and range of data available together with the multiplicity, complexity and speed of profiling and targeting techniques. All of this is characterised by its opacity and lack of accountability. Existing legal frameworks designed to curtail this exploitation often also fall…
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content Type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: Report
Back in October 2019, PI started investigating advertisers who uploaded personal data to Facebook for targeted advertising purposes. We decided to take a look at "Advertisers Who Uploaded a Contact List With Your Information", a set of information that Facebook provides to users about advertisers who upload files containing their personal data (including unique identifier such as phone numbers, emails etc...). Looking at the limited and often inaccurate information provided by Facebook through…
Content Type: News & Analysis
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…
Content Type: Case Study
Over the past decade targeted advertisement has become exponentially more invasive. To enable targeted advertisement, massive amounts of data about individuals are collected, shared and processed often without their knowledge or consent. This information about us is then used to profile us and micro-target us to sell us products or influence our views.
This is a significant intrusion to our privacy inevitably affects our perogative not to reveal our thoughts; not to have our thoughts…
