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Content Type: Video
When exposed to online political ads, individuals are usually - though not always - able to reliably identify the political actors behind the ad. However, there is little transparency in relation to the targeting mechanisms operating behind some of the ads - an users are rightly concerned.
Behind the social media curtain, political actors avail themselves of data collected through a range of sources to infer additional data about their voters. This…
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…