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Content type: Long Read
If you’ve ever used TikTok, Instagram, or X/Twitter, you will already be familiar with centralised social media.Centralised social media means big company owns the app, controls the software, and keeps all your data.For example, ByteDance makes TikTok. They own it, run the servers, decide what you see in your feed, and hold onto every video you like or comment on. They call the shots when it comes to your data.But what if social media didn’t work that way? What if no single company was in…