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Content type: Long Read
Now more than ever with a global pandemic happening, our lives are being shaped by our interaction with the digital world. Work meetings on Zoom followed by Skype with family before a quick run with your favourite running app and a Google search for your next meal: technologies and services offer us a lot and greatly improve our daily lives. But what's the real cost of these tools we rely on so much?
A lot of these companies, especially those offering free services, collect data about you. It…
Content type: Impact Case Study
What is the problem
Business models of lots of companies is based on data exploitation. Big Tech companies such Google, Amazon, Facebook; data brokers; online services; apps and many others collect, use and share huge amounts of data about us, frequently without our explicit consent of knowledge. Using implicit attributes of low-cost devices, their ‘free’ services or apps and other sources, they create unmatched tracking and targeting capabilities which are being used against us.
Why it is…