Guide on Threads settings and good practises

This guide covers settings you can tweak on Threads to have greater control over your data as well as good practises to keep in mind while navigating the platform.

Last modified
26th June 2025

Threads (part of Meta) can be an important tool for individuals to spread messages and ideas around the globe. For these reasons, it’s not possible for some people to simply stop using Facebook. However, we continue to be very concerned about the company’s conduct.
This guide includes:

  • Two-factor authentication
  • Making account private
  • Blocking user
  • Minimising targeted ads on Threads
  • Good Practises

Two-factor authentication

Two-Factor authentication provides an extra security step in order to access your account. This way, besides asking for your username and password, Threads will verify your identity by sending a unique code to your device. This can be done by SMS (text message) or using an authentication app suggested by Threads. You can also set up your own password manager and authenticator app to do this. Check our guide on password managers to learn more.
On mobile app:
Go to your profile by clicking the bottom right corner icon. Then tap the two stripe icon on the top right and choose Settings. There, choose the Account option and then click on Security. This should take you to the Accounts Centre. Finally, open the Password and security screen and then click on Two-factor authentication

Two-step authentication 1

You can now choose your preferred authentication method and follow the on-screen instructions to set it up:

Two-step authentication 2

Making account private

When you first create your account, it is set as "public" by default, meaning anybody can find it and see what you share.
Making your account private lets you share your content with a select group of people that you care about. Anyone else that might want to access it needs to send you a follow request to get your approval first.
On mobile app:

  • Go to your profile by clicking the bottom right corner icon. Then tap the two stripe icon on the top right and choose Privacy > Account Privacy, and enable the Private account toggle.

On your browser:

  • On Threads' website click the top right icon to go to your profile. Then click the gear icon to go to Settings > Privacy and then you'll be able to tick the box for Private profile.
  • It is important to bear in mind that anyone already following you before you make these changes will still be following you after you set your account to private. In this case, if there is someone you want to deny access to, you have to remove them from your followers list manually. Check the section bellow on how to do this.

Blocking user

Blocking someone on Threads will make them unable to find your profile and posts. When you block someone, they do not get a notification about your action. Blocking someone means you will stop getting notifications from that person. You cannot follow an account you have blocked. Keep in mind that if your profile is set to public, anyone that you have blocked can find you if they login through another account.
On the mobile app or on your browser (procedure is exactly the same):

  • Go to the profile you wish to block.
  • Click the three dots below the profile picture, select Block and then confirm.
Block user

Minimising targeted ads on Threads

This sections shows you how you can minimise the usage of your data for advertising recommendations on Instagram.

  1. To disable targeted ads in Threads, you need the Instagram app.

2.Open the Instagram app (or go to Instagram on your browser), and then navigate to Settings screen, scroll down and click on See more in Accounts Centre, then tap Ad preferences and select Ad settings (Fig. 1).

Instagram account center
  1. This should open a window in your web browser with your account settings. Under Information used to show you ads, click Activity information from ad partners and then tap Review setting (Fig. 2).
Instagram ad settings
  1. In this screen, click No, don't make my ads more relevant by using this information (Fig. 3).
Instagram personalized ads opt out

Good practises

Updating your settings is important to protect your privacy, but the way you interact with Instagram can also expose a lot about you. In this section we present some simple practices to keep in mind when you are using the app.

  • Don't accept follow requests from unknown people.
  • Let people know that you don't want your picture posted without your consent.
  • Don’t post photos of other people without their consent.
  • Don’t post sensitive information in your photos or captions.
  • Don’t reveal your location/make sure the location is not revealed by background details.
  • Don’t use hashtags that may reveal private data (or the location).
  • Be wary when posting photos of children on social media.
  • If you log into your Threads account from other devices (public / shared), make sure you log out every time.
  • Take some time every now and then to review your settings, and be wary when granting access to third-party apps.

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