Companies must protect privacy by design, not exploit people and their data.

PI challenges companies to change their behaviours.

Powerful companies use their resources and products to profile and judge us, to decide what we see, what we may access, what we may do, and if and how we may participate. They interfere with our bodies, property, devices, services, networks, and lives for their own purposes often in secret. We believe that business models built on data exploitation, products and practices that allow tacit data collection should be prohibited or adjusted. To do so, we challenge companies to change their business models, practices and products in compliance with human rights requirements.