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Content type: Advocacy
In our submission we outline our concerns with the industry as a result of extensive technical research and complaints taken to data protection authorities in Europe as a result.
Data brokers must specifically be included in "actors in scope."
We recommend that "data brokers" are specifically included in the list of "actors in scope". A data broker is a company that collects, buys and sells personal data and this is often how they earn their primary revenue. It is a term that is entering…
Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: News & Analysis
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.…
Content type: News & Analysis
Back in June, we published our investigation into Facebook brands, highlighting how Facebook failed to provide its users with a fair and meaningful understanding of how targeted advertising operated on its platform, and a number of issues preventing users from exercising their rights to the fullest possible extent. In face of the serious gaps encountered, we published an open letter to Facebook drawing attention to four main issues as well as our recommended actions to tackle them. This letter…
Content type: News & Analysis
Banning TikTok? It's time to fix the out-of-control data exploitation industry - not a symptom of it
Chinese apps and tech companies have been at the forefront of the news recently. Following India's ban of 59 chinese apps in July, President Trump announced his desire to ban TikTok, shortly followed by his backing of Microsoft's intention to buy the US branch of its parent company ByteDance. Other than others lip syncing his public declaration, what does President Trump fear from this app, run by a firm, based in China?
It's all about that data
One clear answer emerges: the exploitation of…
Content type: News & Analysis
GDPR was hard won. PI, together with other civil society actors, fought from the beginning for a version of the law that offers the strongest rights and protections in the face of intense industry lobbying.
Holding the hidden data ecosystem to account
Two years ago, we committed to using GDPR to seek to hold to account the hidden data ecosystem - those companies that amass and exploit large amounts of our data for profit.
Here’s some of the action we’ve taken:
In Nov 2018,…
Content type: Long Read
Image Source: "Voting Key" by CreditDebitPro is licensed under CC BY 2.0
Democratic society is under threat from a range of players exploiting our data in ways which are often hidden and unaccountable. These actors are manifold: traditional political parties (from the whole political spectrum), organisations or individuals pushing particular political agendas, foreign actors aiming at interfering with national democratic processes, and the industries that provide products that …
Content type: News & Analysis
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Today, a panel of competition experts, headed by Professor Jason Furman, the former chief economic adviser of in the Obama administration, confirmed that tech giants, like Facebook, Amazon, Google, Apple and Microsoft, do not face enough competition.
Significantly, the report finds that control over personal data by tech giants is one of the main causes preventing competition and ultimately innovation.
Privacy International's research has shown clear examples of…
Content type: News & Analysis
Today, the Transatlantic Consumer Dialogue (TACD) sent a letter to the CEO of Facebook, Mark Zuckerberg, urging Facebook to adopt the General Data Protection Regulation (GDPR) as a baseline standard, not just for EU consumers as it is required, but for all Facebook services.
The letter comes ahead of Facebook Chief Executive Officer, Mark Zuckerberg’s, appearance before congressional committee over Cambridge Analytica’s misuse of customer data to interfere in the U.S. presidential election.…
Content type: Long Read
We found the image here.
When we browse the internet, go to work, drive down the street, go shopping, interact with institutions, or simply move through the city, data is collected about us.
Advanced profiling technologies answer questions we did not raise. They generate knowledge we did not anticipate, but are eager to apply. As knowledge is power, profiling changes the power relationships between the profilers and the profiled.
In a world where everything we do becomes more and more…
Content type: Report
In contrast to automated decision-making, profiling is a relatively novel concept in European data protection law. It is now explicitly defined in Article 4(4) of the EU General Data Protection Regulation (GDPR), and refers to the automated processing of data (personal and not) to derive, infer, predict or evaluate information about an individual (or group), in particular to analyse or predict an individual’s identity, their attributes, interests or behaviour.
Through profiling, highly…
Content type: Advocacy
Privacy International's comments to the Article 29 Working Party Guidelines on automated individual decision-making and profiling are here.