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Content type: Long Read
“Hey [enter AI assistant name here], can you book me a table at the nearest good tapas restaurant next week, and invite everyone from the book club?” Billions of dollars are invested in companies to deliver on this. While this is a dream that their marketing departments want to sell, this is a potential nightmare in the making.Major tech companies have all announced flavours of such assistants: Amazon’s Alexa+, Google’s Gemini inspired by Project Astra, Microsoft’s Copilot AI companion and…
Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Examples
A 2017 lawsuit filed by Chicagoan Kyle Zak against Bose Corp alleges that the company uses the Bose Connect app associated with its high-end Q35 wireless headphones to spy on its customers, tracking the music, podcasts, and other audio they listen to and then violates their privacy rights by selling the information without permission. The case reflects many of the concerns associated with Internet of Things devices, which frequently arrive with shoddy security or dubious data…