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Content type: Long Read
IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…
Content type: Long Read
IntroductionData about our health reveals some of the most sensitive, intimate - and potentially embarrassing - information about who we are. Confidentiality is, and has always been, at the very heart of medical ethics. People need to be able to trust their doctors, nurses and other healthcare providers so that they are not afraid to tell them something important about their health for fear of shame, judgement or social exclusion.It’s no surprise then that data protection regimes around…
Content type: Advocacy
In our submission we outline our concerns with the industry as a result of extensive technical research and complaints taken to data protection authorities in Europe as a result.
Data brokers must specifically be included in "actors in scope."
We recommend that "data brokers" are specifically included in the list of "actors in scope". A data broker is a company that collects, buys and sells personal data and this is often how they earn their primary revenue. It is a term that is entering…
Content type: Examples
Article extract:
"French laws designed to prohibit individual-level targeting are circumvented by services like those provided by Paris-based firm Liegey Muller Pons, which aggregates personal data. Such services are no less data-intensive than those unconstrained by such legal requirements."
"• Liegey Muller Pons (LMP) is a digital campaigning firm that has provided services to over 1,000 campaigns across six European countries. French law prohibits individual-level targeting except under…
Content type: Examples
Article extract- translated from the original French.
"A political big data company with close ties to the federal liberals and which worked on Emmanuel Macron's campaign in France is setting up its head office in Old Montreal to continue its growth and take advantage of Montreal's digital vitality.
Data Sciences inc. (DS) was born from the victory of the Liberal Party of Canada (PLC) in the last election. Tom Pitfield, a close friend of Justin Trudeau, was leading digital operations during…
Content type: Long Read
Political parties depend on data to drive their campaigns, from deciding where to hold rallies, which campaign messages to focus on in which area, and how to target supporters, undecided voters and non-supporters, including with ads on social media. Political parties increasingly hire private companies to do the bulk of this work, and our primary concern is how these companies use personal data to “profile” people and drive election campaigning.
As part of PI’s programme of work on Defending…
Content type: Press release
Privacy International announces the launch of two reports as part of its work on Defending Democracy and Dissent.
The report Online Political Ads: A study of inequality in transparency standards builds on our 2019 research findings and delves into the adverse impacts of non-existent or limited transparency on democracy based on two case-studies developed by our partners InternetLab and ELSAM.
The report, Micro-Targeting in Political Campaigns,…
Content type: Report
This paper examines the various legal frameworks governing micro-targeting in political campaigns in six states: Canada, Brazil, France, Italy, Spain and the UK. It aims to assess national practices as well as point out gaps in their respective frameworks. The paper commences by examining how micro-targeting is defined and thereafter examines the legal provisions applicable to micro-targeting activities.
To do this in an accessible way, the paper follows and analyses the series of activities…
Content type: News & Analysis
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…