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Content type: Case Study
Your phone is the ideal profit tool for data brokers and advertisers: it's always in your pocket and can be used both as a means of collecting information and serving you ads based on that information. But how does this data collection happen through your apps?
Most, if not all, apps on our phones use Software Development Kits (SDKs). SDKs themselves are not trackers, but they are the means through which most tracking through mobile apps occurs. These kits are provided by third parties and…
Content type: Case Study
Behind their tecchie names, AddThis and ShareThis are simple services: they allow web-developers and less tech-savvy users to integrate social networking "share" buttons on their site. While they might also offer some additional services such as analytics, these tools gained traction mostly by providing an easy and free way to integrate Facebook, Twitter and other social networks share buttons. Anyone can use any of these service and in a few clicks be provided with a plugin for their site or a…
Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: News & Analysis
Back in June, we published our investigation into Facebook brands, highlighting how Facebook failed to provide its users with a fair and meaningful understanding of how targeted advertising operated on its platform, and a number of issues preventing users from exercising their rights to the fullest possible extent. In face of the serious gaps encountered, we published an open letter to Facebook drawing attention to four main issues as well as our recommended actions to tackle them. This letter…