The C|T Group operates globally with offices in London, Sydney, Washington DC, Milan, Canberra, Hobart, Auckland, Dublin, Hong Kong and Mumbai. It consists of around 20 companies incorporated across the world operating under the holding company “C|T Group Holdings Ltd”. C|T Partners Ltd is a UK registered company that is part of this group.
Apart from the UK, based on The Guardian's reports, the group of companies has worked in countries such as Saudi Arabia, Malaysia, Zimbabwe, Sri Lanka and Yemen.
What does C|T Group do?
The C|T Group website lists a range of campaign activities including:
•Counsel and advice for business leaders, party leaders and candidates
•Local events and community engagement
It would appear this policy also applies to the affiliate companies, such as CT Partners Limited, although this is not explicitly stated.
Profiling and Targeting
The C|T Group home page states: “We identify and communicate behaviour-changing messages to target audiences.” As part of their campaign expertise, the company promises to "shape and influence behaviour in the desired direction by targeting the motivations of key actors and utilising identified pressure points to achieve the desired outcome."