Political Parties

There is increasing awareness about micro-targeting in digital campaigning. PI spoke to Dr Kate Dommett about this growing phenomenon, and the types of data used when targeting users with political ads.

Immediately after the UK general election in December 2019, we worked with ORG to poll people about ‘data-driven political campaigning’. We found that most people oppose the use of targeted ads during elections, and oppose election spending when the source of funding is unknown.