The ministerial Department for Culture, Media and Sport (DCMS) in the UK recently ran a consultation to review the regulatory framework for paid-for online advertising. The aim according to DCMS is "to tackle the evident lack of transparency and accountability across the whole supply chain."
PI has long been concerned about the online advertising industry, particularly the harm caused by adtech companies and data brokers in the advertising supply chain. PI welcomed the opportunity to respond to the Online Advertising Programme (OAP) consultation.
In advance of the anticipated publication of the Data Protection Reform Bill in the UK, PI publishes here our response to the consultation on data protection reform submitted in November 2021. We focus on the real world impact of the proposed removal of extensive protections, by drawing on examples of PI’s research, investigations and advocacy from around the world.