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Explainer

Public opinion about data-driven election campaigning in the UK

1m34s

Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.

The poll used a representative sample of 1,664 adults across the UK

Campaigns

Advertisers on Facebook: who the heck are you and how did you get my data?

Investigating brands using Facebook for advertising, exposing how difficult it is to understand how our data's used and demanding Facebook make it easier to exercise our rights

Reports and Analysis

Long Read

PI highlights the need for urgent reform of the use of personal data in political campaigning.

Privacy International investigates the use of personal data in political campaigning, focusing on the ecosystem of private companies hired by political parties, the policies of online platforms, and the laws that regulate micro-targeting around the world.

Long Read

2020: A Facebook user's Odyssey?

Join us on a journey to try to solve the mystery behind the advertisers who have uploaded our personal data to Facebook but with whom we've never interacted with before.

Case Study

…it helps to protect our free elections

Everyone has the right to take part in their country’s political affairs and equal access to public service. Governments should be voted for regularly.

News

17th December 2020

Press Release: European Commission green lights Google and Fitbit merger in a game-changing and disappointing decision for the rights of millions of Europeans

27th October 2020

UK data regulator takes enforcement action to rein in data brokers' use of people's personal data

24th September 2020

Facebook response on advertising: A failure to acknowledge responsibility

4th August 2020

Banning TikTok? It's time to fix the out-of-control data exploitation industry - not a symptom of it

15th June 2020

Ethnic minorities at greater risk of oversurveillance after protests

11th June 2020

Why Amazon's temporary ban of police use of facial recognition is not enough

Examples of Abuse

Want to know how this translate in the real world? Here is the latest example in the news.

"The Unsuspected Power of Big Data"

Article extract- translated from the original French. "A political big data company with close ties to the federal liberals and which worked on Emmanuel Macron's campaign in France is setting up its head office in Old Montreal to continue its growth and take advantage of Montreal's digital vitality

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Our Advocacy

Presentación de información a la Relatoría Especial de Derechos Económicos, Sociales, Culturales y Ambientales (DESCA) de la Comisión Interamericana de Derechos Humanos (CIDH) sobre la situación de los DESCA en la región

PI y sus partners acogen el llamado de la Relatoría Especial de la Comisión Interamericana de Derechos Humanos (CIDH) sobre la situación de los Derechos Económicos, Sociales, Culturales y Ambientales en la región.

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