Corporate Profile Timelines

  • In November 2018 the UK Information Commissioner's Office fined Uber's European operation £385,000 for inadequate security that permitted a November 2016 data breach affecting nearly 3 million British users and 82,000 drivers. In the 2016 breach, attackers obtained credentials that allowed them to
  • A 2018 law passed in Egypt requires ride-hailing services such as Uber and local competitor Careem to supply passenger data to the security agencies when requested to do so. More than 4 million people in Egypt have used Uber since it debuted there in 2014. While human rights advocates expressed
  • In February 2018 Uber and the city of Cincinnati, Ohio announced the Cincinnati Mobility Lab, a three-year-partnership that will allow the city and the surrounding area in northern Kentucky to use Uber data for transport planning. Cincinnati, like many cities, is anxious to identify the impact of
  • As part of its attempt to keep its 40,000 drivers operating on the streets of London after Transport for London ruled in October 2017 it was not "fit and proper" to run a taxi service, Uber has promised to share its anonymised data on travel conditions and journey times. TfL said in February 2018
  • Widespread controversy resulted when users discovered in April 2017 that the little-known data company Slice Intelligence was passing anonymised data derived from scanning users' email inboxes to the ride-hailing company Uber. The story illustrates both the power of anonymous data and the complex
  • For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face
  • In 2017, the New York Times discovered that Uber had a secret internal programme known as "Greyball", which used data collected from the Uber app and other techniques to identify and bar regulators and officials from using its service. As the company expanded into new areas, its standard practice
  • Uber has closely studied how dynamic pricing functions and when it's acceptable to users. One discovery is that round numbers signal haste and sloppiness where riders appear to believe that more precise numbers (for example, 2.1 instead of 2) have been carefully worked out by an algorithm. The
  • In 2015, a data leak apparently linked to the new Uber partner app exposed the personal information of hundreds of drivers, including their Social Security numbers, scanned drivers' licences, tax forms, and other documents. The information was likely to have been available for at least a few hours