Corporate Profile Timelines

  • In November 2018 the UK Information Commissioner's Office fined Uber's European operation £385,000 for inadequate security that permitted a November 2016 data breach affecting nearly 3 million British users and 82,000 drivers.

  • A 2018 law passed in Egypt requires ride-hailing services such as Uber and local competitor Careem to supply passenger data to the security agencies when requested to do so. More than 4 million people in Egypt have used Uber since it debuted there in 2014.

  • In February 2018 Uber and the city of Cincinnati, Ohio announced the Cincinnati Mobility Lab, a three-year-partnership that will allow the city and the surrounding area in northern Kentucky to use Uber data for transport planning.

  • As part of its attempt to keep its 40,000 drivers operating on the streets of London after Transport for London ruled in October 2017 it was not "fit and proper" to run a taxi service, Uber has promised to share its anonymised data on travel conditions and journey times.

  • Widespread controversy resulted when users discovered in April 2017 that the little-known data company Slice Intelligence was passing anonymised data derived from scanning users' email inboxes to the ride-hailing company Uber.

  • For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app.

  • In 2017, Uber began a programme experimenting with using psychology and social science insights to influence when, where, and how long its drivers work.

  • In 2017, the New York Times discovered that Uber had a secret internal programme known as "Greyball", which used data collected from the Uber app and other techniques to identify and bar regulators and officials from using its service.

  • Uber has closely studied how dynamic pricing functions and when it's acceptable to users. One discovery is that round numbers signal haste and sloppiness where riders appear to believe that more precise numbers (for example, 2.1 instead of 2) have been carefully worked out by an algorithm.

  • In 2015, a data leak apparently linked to the new Uber partner app exposed the personal information of hundreds of drivers, including their Social Security numbers, scanned drivers' licences, tax forms, and other documents.