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Content Type: Video
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More information about how Bounty illegally exploited the data of 14 million mothers and babies: https://pvcy.org/podillegalexploitation
Sign up to our corporate exploitation email list to find out more about our work on brands and the advertising supply chain: https://pvcy.org/podsignup
Original podcast: https://privacyinternational.org/video/3787/podcast-marketing-and-maternity
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Orginally Recorded 12th March 2020.
We can’t believe we’re having to say…
Content Type: Advocacy
Esta carta también está disponible en inglés.
Estimados Sres. Zuckerberg y Pichai,
En los últimos años, ustedes han sido pioneros en la creación de importantes herramientas de transparencia para ayudar a los usuarios de su plataforma a entender, conocer y contextualizar la propaganda electoral a las cuales se ven expuestos. Estamos de acuerdo en que los procesos de verificación de anunciantes y los repositorios de anuncios son salvaguardas claves contra la manipulación y la desinformación en…
Content Type: Advocacy
This letter is also available in Spanish.
Dear Mr. Zuckerberg and Mr. Pichai,
In the past few years, you have pioneered important transparency tools to help your platform users understand, learn about and contextualise the political advertising they see. We agree that advertiser verification processes and ad repositories are key safeguards against online manipulation and misinformation. However, we are saddened to observe that these benefits have not been equally distributed among your global…
Content Type: Video
In recent years, the use of online political campaigning has gained significant traction, with regulatory bodies often struggling to catch up. The unregulated use of political ads can pose threats to transparency, and all the more so when online platforms fail to play their part.
We at PI, together with ELSAM, are investigating the reach, effectiveness and impact of regulation by social media platforms and electoral authorities on online political advertising. Our research has shown…
Content Type: Video
Nos últimos anos, o uso de campanhas políticas online ganhou força significativa, com os órgãos reguladores muitas vezes lutando para se atualizar. O uso não regulamentado da propaganda política pode representar ameaças à transparência, ainda mais quando as plataformas online deixam de cumprir a sua parte.
A PI, juntamente com o InternetLab, está investigando o alcance, a eficácia e o impacto da regulamentação por plataformas de mídia social e autoridades eleitorais na…
Content Type: Video
In recent years, the use of online political campaigning has gained significant traction, with regulatory bodies often struggling to catch up. The unregulated use of political ads can pose threats to transparency, and all the more so when online platforms fail to play their part.
We at PI, together with InternetLab, are investigating the reach, effectiveness and impact of regulation by social media platforms and electoral authorities on online political advertising. Our research has…
Content Type: News & Analysis
Over the past years, there has been much attention paid to political advertising transparency on online platforms. Growing internet penetration and the rising popularity of social media have made social media platforms a key battlefield for political actors in the fight for votes, where political ads have proved themselves to be a popular weapon. This means online transparency towards voters has become more imperative than ever.
And yet, social media platforms’ regulation of political ads…
Content Type: Examples
Following the Trump re-election campaign's "block" purchase of Youtube homepage ad space - known as its masthead - in early 2020, Youtube has announced that it will be “retiring” reservations for full-day advertisements on its coveted homepage ad spot beginning in 2021, a change it said it communicated to advertisers earlier this year.
Instead, advertisers will only be able to buy that spot on a per-impression basis, making it harder for a single advertiser to dominate the…
Content Type: Examples
The Trump re-election campaign reportedly purchased advertising space on the Youtube homepage for early November, ensuring that Trump-affiliated political ads will be featured prominently on the platform prior to Election Day on November 3rd.
Ads on the Youtube masthead (as the video on top of the homepage is known) benefit from wide exposure and visibility. While the amount spent by the Trump campaign in Youtube advertising in the key dates prior to the election is unclear, masthead…
Content Type: Examples
On Election Day, there were some reports of Facebook users not seeing the "Why am I seeing this ad" information tab on political ads appearing on their newsfeeds.
Affected users were shown an error message stating "You can't use this feature right now. We limit how often you can post, comment or do other things in a given amount of time in order to help protect the community from spam. You can try again later. If you think this doesn't go against our Community Standards let us know…
Content Type: Examples
Less than a week before the election, the Democratic Party reported that Facebook's social media advertising systems had prevented the campaign from running some ads, allegedly resulting in the loss of more than $500,000 in potential campaign donations.
According to Facebook, the flaws resulted from a change in its political ads policy for the final week of the campaign. The policy change was intended to prevent political advertisers from uploading new ads in the week…
Content Type: Video
The incorporation of new technologies to electoral processes is a phenomenon with a global and exponential growth. Despite its benefits, online campaigning is not without challenges, and can pose threats to transparency and equity in electoral competition. Given the role of elections as foundational pillars of the democratic system and a key gateway for the exercise of fundamental civil rights, these implications must be assessed with care and through specific tools.
We at PI, together…
Content Type: Video
When exposed to online political ads, individuals are usually - though not always - able to reliably identify the political actors behind the ad. However, there is little transparency in relation to the targeting mechanisms operating behind some of the ads - an users are rightly concerned.
Behind the social media curtain, political actors avail themselves of data collected through a range of sources to infer additional data about their voters. This…
Content Type: News & Analysis
Last week, Facebook announced that it would allow voters in the United States to opt out of seeing social issue, electoral or political ads from candidates in their Facebook and Instagram feeds.
Whilst Facebook’s attempt to increase the agency of users during the election period is commendable, the binary choice left to voters to either see political ads or not see them at all is a limited and short-sighted one.
Real transparency concerns are still unaddressed
Whilst Facebook…
Content Type: Guide step
Twitter plays an increasingly important role as a space facilitating democratic engagement, debate and dissent. However, Twitter's track record in relation to protecting people's data has in some instances fallen short of expectations. In August 2019, for example, Twitter revealed that it had shared with advertisers the data of users who had opted-out of personalised ads. More recently, Twitter admitted that data which had been given by users for safety security purposes had been "…
Content Type: Guide step
Like other tech platforms, TikTok (which is owned by ByteDance) makes most of its money from advertising. TikTok allows advertisers to target ads on the basis of custom or lookalike audiences, namely targeting users on the basis of pre-defined characteristics.
The screenshots below outline some of the steps you can take to minimise the data you share on TikTok.
1. Once signed into the app, click on the three bars in the upper right-hand corner.
Content Type: Guide step
See the below screenshots to learn how to reduce targeted ads on Instagram.
Generally though, it’s tough to minimise targeted ads on phones because ads can be delivered based on data from the device level (such as what operating system your phone is using or based on unique numbers that identify your phone), browser level (what you search for within a browser), and within the apps you use. An app could target ads at you based on your location (tied to your unique device id number(s)) for…
Content Type: Guide step
Facebook can be an important tool for individuals to spread messages and ideas around the globe. For these reasons, it’s not possible for some people to simply stop using Facebook. However, we continue to be very concerned about the company’s conduct.This guide shows you how you can minimise the usage of your data for advertising recommendations on Facebook.1. Go to facebook.com and log in
Content Type: Guide step
Google is enormous and is expert at accumulating data. Its main source of revenue is advertising. The company dominates search, has a dominant web browser Chrome, owns YouTube (and many other companies), is the designer/develop of Android, the operating system that runs on nearly 75% of global smart phones.Below is a set of steps you can take if you wish to minimise ad targeting when using Google.1. Go to gmail.com and sign in
Content Type: Long Read
This review is based on information in the public domain, primarily that of the platforms themselves. It is not exhaustive and this field moves with speed - however, it aims to offer a snapshot of approaches and practices.
TikTok
TikTok is a short-form video app (owned by ByteDance) which allows advertising and sponsored content. Two thirds of TikTok’s over 113 million users (are reportedly aged 16-24) and it was the second most downloaded app in 2019, beaten only by WhatsApp’s 849…
Content Type: Long Read
This piece was written by PI Partner Hiperderecho's Executive Director Miguel Morachimo and originally appeared here. Image from here.
The recent congressional elections in Peru have been different in many ways. This is primarily because the rules that prohibit parties and candidates from advertising on radio and television through paid ads have been applied for the first time. That has led the effort and expenditure on electoral advertising to be focused on alternative platforms, from printed…
Content Type: Long Read
Recently the role of social media and search platforms in political campaigning and elections has come under scrutiny. Concerns range from the spread of disinformation, to profiling of users without their knowledge, to micro-targeting of users with tailored messages, to interference by foreign entities, and more. Significant attention has been paid to the transparency of political ads, and more broadly to the transparency of online ads.
As discussions of potential solutions evolve from banning…
Content Type: Advocacy
As we come to the end of 2019, major weaknesses remain with the transparency that all major platforms have so far provided to users. This piece will overview these weaknesses and suggest steps to move forward in 2020.
Tying heightened transparency to "political" ads introduces a variety of problems. For a start, each platform has defined "political" differently, with some having wider definitions and some, incredibly narrow. When an ad is not designated as political, oftentimes it is provided…
Content Type: Explainer
PI has long worked on the exploitation of data by companies. We've filed complaints against companies that constantly track you around the internet, we've shown how numerous phone apps share data with Facebook, we've exposed how advertisers track visitors on mental health websites, we've shown how period tracking apps collect and share data of users (including whether they are having unprotected sex or not!), exposed how major tech companies are not providing meaningful transparency to their…
Content Type: Long Read
An analysis of what Facebook, Google, and Twitter have done to provide users with political ad transparency as of September 2019. Our full analysis is linked below.
Recently the role of social media and search platforms in political campaigning and elections has come under scrutiny. Concerns range from the spread of disinformation, to profiling of users without their knowledge, to micro-targeting of users with tailored messages, to interference by foreign entities, and more. Significant…
Content Type: Long Read
We found this image here.
Using Facebook, Google, and Twitter’s ad libraries, PI has tried to understand how political ads are targeted in the UK. This information – which should be very clear on political ads – is instead being squirreled away under multiple clicks and confusing headings.
Importantly, in most countries around the world, users cannot understand why they’re being targeted with political ads on these platforms at all. This is because Facebook, Google, and Twitter have taken…
Content Type: Explainer
Recently the role of social media and search platforms in political campaigning and elections has come under scrutiny. Concerns range from the spread of disinformation, to profiling of users without their knowledge, to micro-targeting of users with tailored messages, to interference by foreign entities, and more. Significant attention has been paid to the transparency of political ads - what are companies doing to provide their users globally with meaningful transparency into how they…
Content Type: Long Read
“Truth exists, but you have to find it”, Oleksandra Matviychuk of Ukraine’s Center for Civil Liberties told me as I interviewed her in central Kyiv one week before the 2019 Ukrainian run-off election, “and in order to do so you have to make some effort”. We’re talking about her experience working on the ground in Ukraine, a country with a long history of battling against disinformation.
Activists in Ukraine have long experience navigating the noisy and chaotic environment that disinformation…