Privacy International's evidence to the Select Committee on Artificial Intelligence at the U.K. House of Lords

Our 2018 complaint against French AdTech company Criteo led to a €40 million fine for failing to ensure that data subjects had provided their consent to processing, to sufficiently inform them and to enable them to exercise their rights.
Following on from our initial reaction, we answer some questions about the decision below.

Companies selling diet programmes are using tests to lure users. Those tests encourage users to share sensitive personal data, including about their physical and mental health. But what happens to the data? We investigated to find out.

Your personal data can be collected by companies from many different sources and shaped into a "secret identity". This is when companies use information about you to assume your personality traits and predict your behaviour, and sell this profile onto others. But who are the companies behind this practice?