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PI is campaigning for 1) platforms to give all users heightened ad transparency and 2) for transparency into targeting and funding of ads to be meaningful.
In March 2018 the Guardian newspaper revealed that Cambridge Analytica was able to harvest data from Facebook -- and PI responded.
Increasingly, political parties, political campaigns and those who work for them tap into and exploit our data to seek to influence us. It is essential that legal safeguards are in place and enforced to challenge these practices.