Ads personalisation

Ads personalisation

Ads are "personalised" when they are targeted to a specific person based on their perceived or inferred interests or characteristics. These interests and characteristics are themselves derived from previous online activity, such as visited websites or apps used.

Long Read

Companies selling diet programmes are using tests to lure users. Those tests encourage users to share sensitive personal data, including about their mental health. But what happens to the data? We investigated to find out.

Report

A comparative research of legal frameworks governing political micro-targeting in Canada, Brazil, France, Italy, Spain and the UK.

Long Read

During summer 2020, over 2,500 people signed PI's public petition opposing the proposed Google/Fitbit merger. We sent the petition to the European Commission, who are yet to decide if the merger can proceed. The Commission responded by thanking petitioners for their concerns and cooperation, just as they opened a detailed phase 2 investigation into the merger.

Long Read

Join us on a journey to try to solve the mystery behind the advertisers who have uploaded our personal data to Facebook but with whom we've never interacted with before.