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Content Type: Video
Gus talks to two of PI's lawyers - Ailidh and Ioannis - to find out why we're telling the EU commission to block the merger.
Find out more and sign the petition at: pvcy.org/notwatch
Music: Last Chance Saloon by Sepia
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Content Type: News & Analysis
Name: Google/Fitbit mergerAge: GestatingAppearance: A bit dodgy. One of the world’s biggest tech giants, trying to purchase a company that makes fitness tracking devices, and therefore has huge amounts of our health data.I don’t get it. Basically Google is trying to buy Fitbit. As if Google doesn’t already have enough data about us, it now wants huge amounts of health data too.Oh, Fitbit, that’s that weird little watch-type-thing that people get for Christmas, wear for about a month while they…
Content Type: News & Analysis
Last week, Facebook announced that it would allow voters in the United States to opt out of seeing social issue, electoral or political ads from candidates in their Facebook and Instagram feeds.
Whilst Facebook’s attempt to increase the agency of users during the election period is commendable, the binary choice left to voters to either see political ads or not see them at all is a limited and short-sighted one.
Real transparency concerns are still unaddressed
Whilst Facebook…
Content Type: Long Read
Monday, 16 June 2025
It’s 7:33 am. Lila’s GoogBit watch vibrates. “You got 6 hours and 57 minutes of sleep last night, including 2 hours and 12 minutes of deep sleep”, the watch reads. “In total, you tossed and turned for 15 minutes only”. Taking into account Lila’s online browsing activity, her sleep pattern, the recent disruptions in some of her other biorhythms, as well as her daily schedule, GoogBit watch has calculated the very best minute to wake her up.
Content Type: Call to Action
Google wants to know everything about you.It already holds a massive trove of data about you, but by announcing its plans to acquire the health and fitness tracker company Fitbit, it now clearly wants to get its hands on your health too. We don’t think any company should be allowed to accumulate this much intimate information about you. This is why we’re trying to stop its merger with Fitbit.Google and Fitbit need the European Commission’s approval before they can merge. The merger would have…
Content Type: Press release
On 15 June 2020, Google formally notified the European Commission of its proposed acquisition of Fitbit, enabling them to capture a massive trove of sensitive health data that will expand and entrench its digital dominance. Privacy International is calling on EU regulators to block the merger.
In November 2019, Google announced its plan to acquire Fitbit, a company that produces and sells health tracking technologies and wearables - including smartwatches, health trackers and smart scales -…
Content Type: Call to Action
You might have read our investigation into advertisers who upload your data on Facebook and found out some companies doing the same to you. Well, you can join us and hold them accountable by sending your own Data Subject Access Request (DSAR)!Before you get started we suggest you read our FAQ and take a look at our 7+1 tips to make the most out of your DSAR before and after.To do so you simply need to copy the message bellow and send it to the companies that uploaded your data despite…
Content Type: Explainer
Hello friend,
You may have found your way here because you are thinking about, or have just submitted, a Data Subject Access Request, maybe to your Facebook advertisers like we did. Or maybe you are curious to see if Policing, Inc. has your personal data.
The right to access your personal data (or access right) is just one of a number of data rights that may be found in data protection law, including the European Union's General Data Protection Regulation, better known as "GDPR", which took…
Content Type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: Report
Back in October 2019, PI started investigating advertisers who uploaded personal data to Facebook for targeted advertising purposes. We decided to take a look at "Advertisers Who Uploaded a Contact List With Your Information", a set of information that Facebook provides to users about advertisers who upload files containing their personal data (including unique identifier such as phone numbers, emails etc...). Looking at the limited and often inaccurate information provided by Facebook through…
Content Type: Examples
Italy has launched Immuni, one of the first contact tracing apps based on the Apple-Google API. The app is opt-in, and includes an explanation of the privacy and security measures in its setup. The app collects anonymously bluetooth tokens that are automatically randomised, but does not collect GPS or location data and performs all processing on the device.
Source: https://9to5mac.com/2020/06/01/italy-apple-exposure-notification-api-app/
Writer: Michael Potuck
Publication: 9 to 5 Mac
Content Type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content Type: Advocacy
For a long but fun analysis of the current competition and data state of play in the UK, click here.
Background
PI broadly welcomes the CMA’s interim findings, many of which correspond with issues of longstanding concern to PI and with the points raised in our response to the CMA’s Statement of Scope.
This includes the indication that Google and Facebook have a dominant or strategic position in major elements of the digital advertising market which can -at least, partially- be attributed to the…
Content Type: Advocacy
Background
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
Google, whose parent company, Alphabet, in 2018, generated 85% of its $136.22 billion in revenue from delivering targeted advertisements, has a past of competition law infringements in the European Union. Fitbit is a company that produces and sells health tracking technologies and…
Content Type: Examples
Google has begun publishing "COVID-19 Community Mobility Reports", which analyse the location data it collects from smartphones to create maps of aggregated changes in the movement of populations around the world. Google claims the data is "anonymised" via differential privacy, and suggests that governments can use the results of its analysis to understand not only whether people are travelling but where, so they can adapt transport policies to ensure adequate distancing. It is unclear how…
Content Type: Case Study
Since August 2017 742,000 Rohingya people - including children - fled across the Myanmar border to Bangladesh, escaping what the UN labelled a “textbook example of ethnic cleansing”.
In this context of ethnoreligious violence, Facebook has been a central figure. For many in Myanmar “Facebook is the internet” - as of January 2018 around 19 million people in Myanmar were facebook users, this is roughly equal to the number of internet users in the country.
A New York Times report revealed that…
Content Type: Examples
On November 3rd, 2019, [...] a critical vulnerability affecting the Android Bluetooth subsystem [was reported]. This vulnerability has been assigned CVE-2020-0022 and was now patched in the latest security patch from February 2020. The security impact is as follows:
On Android 8.0 to 9.0, a remote attacker within proximity can silently execute arbitrary code with the privileges of the Bluetooth daemon as long as Bluetooth is enabled. No user interaction is required and only the Bluetooth MAC…
Content Type: Examples
Facebook's scientists are analysing location data about compliance with social distancing recommendations in various countries using information from a private vault of location information its apps have collected. The analysis shows that only "very modest" changes in habits in the US, France, and the UK, and much more substantial change in Spain and Italy between mid-February and mid-March. Other companies such as Google and Apple, may also be able to contribute insights into public behaviour…
Content Type: Examples
Three years ago, the Alphabet subsidiary Verily developed a software platform, Project Baseline, to run clinical trials on a group of volunteers who agree to share their medical data with a group of researchers at pharmaceutical companies and research hospitals. In early March, Verily began considering whether and how the software could be used to help detect COVID-19. To date, the site is in beta mode, and consists of a questionnaire that links local Bay Area residents to three testing sites.…
Content Type: Examples
Technology companies are struggling to cope with the flood of misinformation spreading across the internet, both on social media sites and on the open web, where 4,000 new websites have been created since the beginning of the year that include "coronavirus" in their title and 3% of which are considered malicious. The problem appears to be less coordinated misinformation campaigns than speculation and rumours that are organically spread. As part of the efforts to combat the problem, Google…
Content Type: Examples
WhatsApp is being flooded with fake cures, false information about how the illness is transmitted, and coronavirus conspiracy theories, and has become a vector for spreading panic and misinformation around the world, particularly in countries such as Nigeria, Singapore, Brazil, Pakistan, and Ireland. In Botswana, the government has begged the population to be wary of what they're reading on the app. The fact that WhatsApp messages are encrypted, readable only by sender and recipients makes…
Content Type: Examples
A task force at the Italian Ministry of Innovation, in collaboration with the University of Pavia to leverage big data technologies to deal with COVID-19, after the WHO advised governments that lockdowns alone are not enough, and that testing, isolation, and contact tracing are crucial. The effort is beginning with anonymised data provided by Facebook; Italian telcos including Tim, Vodafone, Wind Tre, and FastWeb, via their Asstel trade association, have also offered anonymous datasets…
Content Type: Examples
A task force at the Italian Ministry of Innovation, in collaboration with the University of Pavia to leverage big data technologies to deal with COVID-19, after the WHO advised governments that lockdowns alone are not enough, and that testing, isolation, and contact tracing are crucial. The effort is beginning with anonymised data provided by Facebook; Italian telcos including Tim, Vodafone, Wind Tre, and FastWeb, via their Asstel trade association, have also offered anonymous datasets…
Content Type: Examples
In a rare departure from personalisation, Facebook announced that it had begun inserting a box into its news feed directing users to the Centers for Disease Control’s page about COVID-19, potentially driving many millions of users to reliable information from an authoritative source. Facebook also granted unlimited free ad credits to the World Health Organization to promote accurate information about the crisis. The company also promised to remove “false claims and conspiracy theories that have…
Content Type: Examples
Facebook announced on its blog that it was providing researchers at Harvard University’s School of Public Health and National Tsing Hua University in Taiwan with aggregated and anonymised mobility data and high resolution population density maps to help inform their forecasting models for the spread of the virus as part of the company's broader "Data for Good program". Facebook said it might expand these efforts to a broader set of partners in the coming weeks. They are also helping partners…
Content Type: Examples
Facebook is providing researchers at Harvard University’s School of Public Health and National Tsing Hua University in Taiwan "aggregated and anonymized" mobility data and high resolution population density maps to help inform their forecasting models for the spread of the virus as part of our broader Data for Good program. Facebook may expand these efforts to a broader set of partners in the coming weeks. They are also helping partners understand how people are talking about the issue online…
Content Type: Long Read
In 2018, following the Cambridge Analytica scandal, Facebook announced the “Download Your Information” feature allowing users to download all the information that the company have on them since the creation of the account. All of it? It doesn’t seem so. Concerns were quickly raised when Facebook released the feature, that the information was inaccurate and incomplete.
Privacy International recently tested the feature to download all ‘Ads and Business’ related information (You can accessed it…
Content Type: Video
Find out why 53 organisations from all over the world are telling Google it's time they take action on pre-installed apps (bloatware).
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Music by Glass Boy, find more of their work here: glassboy.bandcamp.com/album/enjoy
(creativecommons.org/licenses/by-nd/3.0/)
Content Type: News & Analysis
Maddie Stone, formally a Senior reverse engineer and tech lead on the Android security team, shockingly revealed a number of examples of how pre-installed apps on Android devices can undermine users privacy and security in her BlackHat USA talk in August 2019. The video of the talk only recently became available to the public in late December 2019.
The apps in question come preloaded on a device when it is purchased and often can't be removed. Stone reveals a litany of abuses carried out by…
Content Type: News & Analysis
Privacy shouldn’t be a luxury.
Google claim to agree with us - we know that because Sundar Pichai, their CEO, said so this May in the New York Times. And yet, Google are enabling an ecosystem that exploits people who own low-cost phones.
Today we, along with over 50 organisations including Amnesty International, DuckDuckGo, and the ACLU are asking Google to step up, and we’re asking you to join us in pressuring them to do the right thing.
Sign the petition
Google has the power to…