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Content Type: Examples
In 2015, Quantcast launched Audience Grid, an "open data marketing platform" to combine the data it collects from websites with data on audience habits collected by partners such as Tivo Research and Oracle's Datalogix. The combination is intended to give online advertisers greater insight into their audiences and target prospective customers more accurately - for example, the service finds a link between watching The Blacklist and reading Vox. For Tivo Research, the goal is to make TV ads, as…
Content Type: Examples
In 2017, Quantcast, which measures visitors to over 150 million web destinations, announced it would partner with Quantium, a company that collects purchase data and analytics, to bridge the gap between offline and online audiences and provide insight into the patterns of online consumer behaviour.
https://which-50.com/quantcast-partners-quantium-offline-measurement/
tags: Quantcast, Quantium, cross-channel linking, advertising, targeting
Writer: Staff
Publication: Which-50
Content Type: Examples
In 2018, Quantcast began expanding into Asia, opening operations in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand. The company explained the move was part of a market "tipping point", in which AI would transform every customer experience, company, and industry, providing opportunities for its audience behaviour platform, Q. The company describes Q as a suite of audience intelligence applications.
https://marketingindustrynews.com/2018/01/25/quantcast-takes-its-…
Content Type: Examples
In August 2018, three months after the General Data Protection Regulation came into force in the EU, Quantcast reported that over 90% of visitors to websites using the company's Quantcast Choice consent management platform were giving consent to at least some use of cookies. About 81% were consenting to everything; 8% consented to some things. The finding was considered important because an earlier Quantcast survey showed that 33% of global chief marketing officers believed that using data to…
Content Type: Examples
In 2014, Oracle beat out Facebook, Adobe Systems, and TV ratings agency AC Nielsen to acquire Datalogix for an estimated $1.2 billion. At the time, DataLogix, which provides data on offline consumer spending to digital marketers to enable them to track the effectiveness of their ads, had estimated revenues of about $125 million but was unprofitable. At the time of acquisition, Datalogix had 650 customers including 82 of the top 100 US advertisers and 7 of the top 8 media publishers, and covered…
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In 2013, Oracle spent $1.5 billion to acquire the cross-channel marketer Responsys in a move analysts saw as an effort to compete with Salesforce, and also Adobe Systems. The acquisition was the beginning of a push into marketing that continued through 2015. Oracle, better known for enterprise software, began to watch its margins shrink around 2010, after the company bought Sun Microsystems, as cloud computing began taking over from more traditional licensing models.
https://www.forbes.com/…
Content Type: Examples
In 2015, Oracle and the US Federal Trade Commission settled charges that Oracle had compromised users' security by failing to remove older versions of Java SE from their computers when the software was updated. The software was installed on more than 850 million computers as of August 2014; Oracle acquired Java in 2010. Over the previous few years, Java had been widely criticised for the security risks of running the software.
https://krebsonsecurity.com/2015/12/oracle-lifelock-settle-ftc-…
Content Type: Examples
In 2015, Turner Broadcasting, a semi-autonomous division of AT&T's Warner Media announced it would integrate offerings from Episilon, Krux, and Oracle into its data management platform, which powers its ads. Oracle and Epsilon help bring in offline and multichannel consumer data, while Krux bridges Turner's repository of IDs with the rest of its advertising ecosystem. The goal was to understand audience trends, brand by brand. The move is part of a response by many TV networks to increased…
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In August 2016, Oracle's MICROS division, one of the top three global point-of-sale vendors, was hacked by the Carbanak Gang, a Russian organised cybercrime group known for hacking into banks and retailers. In 2014 when Oracle acquired it, MICROS' systems were in use at more than 200,000 food and bervate outlets, more than 100,000 retail sites, and more than 30,000 hotels. The company said its corporate network and other cloud and service offerings were not affected, and the payment card data…
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In 2013, Twitter announced it would partner with numerous advertising companies including Quantcast and Oracle's BlueKai to create "tailored audiences". Twitter claims the service anbles advertisers to define targeted groups of current and prospective customers who have "shown interest" in their brand or category via other services across the web and send them "relevant" messages on Twitter. The service matches browser cookie IDs and other information to determine the Promoted Tweets the user…
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In 2015, Oracle rolled out "Validated Demographics", a service based on combining the capabilities it acquired with BlueKai, a data management platform that gathers data from publishers, and Datalogix, a tool that compiles offline demographic data. The combination of these complementary services allows Oracle to match real identities and validate measurements linking TV and digital engagement to actual sales. The service forms part of Oracle's ID Graph, which aims to break down the silos…
Content Type: Examples
In 2016, Oracle, long known as an enterprise software company, acquired the audience tracking company AddThis as part of expanding its business into marketing technology. AddThis places buttons on web pages to enable visitors to share stories or follow accounts on social media sites such as Facebook and Twitter, and provides audience tracking to online publishers and marketing companies. The company is also known for developing "canvas fingerprinting", intended as a replacement for cookies to…
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In 2017, Oracle Data Cloud and Simulmedia entered into an agreement to enable purchase-based targeting on national television. In this system, advertisers are able to reach audiences that are targeted based on their in-store purchases. Simulmedia is a leader in data-optimised TV campaigns; its proprietary Vamos platform predicts viewership, builds optimised media plans, and claims to enable an average of 30% to 100% higher return on investment for every campaign. Oracle Data Cloud is a leading…
Content Type: Examples
In 2016, PlaceIQ, which connected physical and digital activities across time, space, and mobile devices, announced a collaboration with Oracle that would make its audience data available through Data Cloud's BlueKai Marketplace. PlaceIQ uses data from 475 million location points, 100 million unique users, and more than 10 billion daily location-enabled device movements to inform marketing decisions on behalf of leading brands in many sectors. The integration will enable Marketplace users to…
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In 2017 a free online service offered by Experian was found to be allowing anyone to request the PIN needed to unlock a previously-frozen consumer credit file. Freezing the file is intended to secure such accounts against tampering and fraud. To get an unlocking number, visitors needed to provide the target individual's name, address, date of birth, and Social Security number - information that has been repeatedly stolen in data breaches, including the massive 2017 Experian breach. The…
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In October 2015, Experian announced that a breach of its computer systems exposed the Social Security numbers and other data of approximately 15 million people who applied for financing from the mobile network operator T-Mobile USA, to which Experian supplied credit assessment services. Experian offered affected customers free credit monitoring.
https://krebsonsecurity.com/2015/10/experian-breach-affects-15-million-consumers/
tags: Experian, credit scoring, data breaches, T-Mobile
Writer:…
Content Type: Examples
In 2000, Experian entered into a consent decree with the Federal Trade Commission and agreed to pay $1 million to settle charges that the company blocked and delayed incoming phone calls from consumers wishing to discuss the contents of and possible errors in their credit reports. Under the Fair Credit Reporting Act, the credit agencies are required to supply a toll-free number for such calls.
https://www.ftc.gov/sites/default/files/documents/cases/2000/01/experianconsent.htm
Writer: FTC…
Content Type: Examples
In 2013, detailed personal information being sold by the fraudster-friendly underground service Superget.info was found to have been bought from CourtVentures, a public records aggregator bought by Experian in 2012. In late 2013, Superget.info's operator, 24-year-old Vietnamese national Ngô Minh Hiếu, was indicted by the US Department of Justice for hacking into company databases and selling the stolen information on US residents; he posed as a private investigator in Singapore in order to buy…
Content Type: Examples
As early as 2005, Experian began suggesting that its Mosaic consumer classification system, used by retail chains to tailor their stock for local populations could be used by political parties for campaigning. Based on work by Richard Webber, a visiting professor at University College London, Mosaic was developed to improve upon traditional ABC classifications by using postal addresses, regularly updated information from the census, the edited electoral roll, Experian's credit database, house…
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In 2018, to enhance its AI capabilities Oracle acquired DataFox, which supplies business intelligence that can be used to help businesses plan a variety of customer relationship management services. The startup has a database covering 2.8 million public and private businesses and expecting to add 1.2 million new ones a year. DataFox, whose customers included Goldman Sachs, and Bain & Company, adds AU-driven company-level data to the company's existing portfolio of business planning…
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In 2007, Experience agreed to pay $300,000 to settle a Federal Trade Commission complaint that the company's ads for a "free credit report" failed to explain clearly enough that consumers who signed up would be enrolled in a credit-monitoring programme costing $79.95 per year. The FTC alleged that the company had violated the 2005 settlement in which it paid $950,000 and agreed to pay redress to deceived consumers and make clear and conspicuous disclosure of terms and conditions of "free"…
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A week after Equifax's massive 2017 data breach, researchers discovered that the company's Veraz online portal, designed to let Equifax's employees in Argentina manage credit report disputes mounted by that country's consumers, was left wide open, protected only by the user name and password combination admin/admin. The company took the portal offline shortly after being contacted by KrebsonSecurity.
https://krebsonsecurity.com/2017/09/ayuda-help-equifax-has-my-data/
tags: Equifax, security,…
Content Type: Examples
In January 2017 two of the three largest US credit reporting bureaus, Equifax and TransUnion, were jointly fined $23 million in a settlement with the Consumer Financial Protection Bureau. CFPB held that the two companies marketed some of their products as free or costing $1 when in fact consumers were being signed up for subscriptions that cost $16 a month and that they deceived consumers into believing the scores they saw were the ones used in lending decisions.
https://www.washingtonpost.…
Content Type: Examples
In September 2017, unrelated to the massive data breach the company simultaneously announced, Equifax withdrew its mobile apps from Apple's App Store and Google Play because of security flaws that meant that data transferred between users and Equifax was not encrypted in transmission. Given the flaws in implementing HTTPS, attackers could inject their own markup, including JavaScript - which in turn would allow them to ask for any information they wanted without any indication to the user that…
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In October 2017, the Equifax website was infected by malware that redirected visitors to a page that delivered fraudulent Adobe Flash updates that infected visitors' computers with adware. The company took down the affected pages after it was notified. Investigation showed that the malicious redirects were due to a third-party vendor's "fireclick.js" script, which also infected the website belonging to fellow credit reporting bureau TransUnion.
https://arstechnica.com/information-technology/…
Content Type: Examples
In March 2017, Experian agreed to pay a $3 million fine to settle a complaint brought by the Consumer Financial Protection Bureau that until 2014 the company had provided consumers with "educational" credit scores that were different from the FICO scores actually provided to credit card issues, mortgage lenders, and other financial services. The reason is that the credit bureaus must pay San Jose-based Fair Isaac Corp to calculate FICO scores. Although Experian did disclose that the educational…
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On October 13, 2017, as a result of the massive data breach announced in September and the discovery that the company's website was infected with malware, the U.S. Internal Revenue Service suspended a $7.2 million contract with Equifax pending investigation. A week earlier, the IRS had announced that Equifax would supply it with taxpayer identity verification for users wishing to access their tax records via the IRS's online Secure Access service.
https://arstechnica.com/tech-policy/2017/10/…
Content Type: Examples
In September 2017, soon after announcing the company had suffered a major data breach that exposed sensitive information pertaining to about 150 million people, Equifax set up a poorly secured website intended to help people determine whether they had been affected. The site was flagged by numerous browsers as a phishing threat; gave the same people different answers on different devices; and offered some people a monitoring service instead of a clear answer. A few weeks later, Equifax began…
Content Type: Examples
In October 2017, researcher Brian Krebs discovered that a service provided by Equifax's TALX division, The Work Number, made it possible for anyone equipped with an individual's Social Security Number and date of birth to access that person's detailed salary and employment history. Because of the mid-2017 data breach affecting 146.6 million Americans, that information was already in the hands of criminals. The service collects data from tens of thousands of companies, which also use it…
Content Type: Examples
In May 2017, Equifax advised a number of customers that between April 2016 and March 2017 criminals had been able to steal income tax data from the service The Work Number provided by its TALX subsidiary. The Work Number provides online payroll, human resources, and tax services to companies for their employees. Criminals were able to reset the four-digit PINs given to customers' employees as passwords and then successfully answer personal questions about those employees. The stolen…