02 Apr 2017
In 2017, Uber began a programme experimenting with using psychology and social science insights to influence when, where, and how long its drivers work. Among other techniques, Uber auto-loaded the next fare to encourage the driver equivalent of binge TV-watching; reminded drivers when they're close
03 Mar 2017
In 2017, the New York Times discovered that Uber had a secret internal programme known as "Greyball", which used data collected from the Uber app and other techniques to identify and bar regulators and officials from using its service. As the company expanded into new areas, its standard practice
23 Apr 2017
For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face
