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Content type: News & Analysis
19th December 2017
This post was written by PI Policy Officer Lucy Purdon.
In 1956, US Presidential hopeful Adlai Stevenson remarked that the hardest part of any political campaign is how to win without proving you are unworthy of winning. Political campaigning has always been a messy affair and now the online space is where elections are truly won and lost. Highly targeted campaign messages and adverts flood online searches and social media feeds. Click, share, repeat; this is what political engagement looks…
Content type: Long Read
15th December 2017
The battle for Kenyan voters’ allegiance in the 2017 Presidential election was fought on social media and the blogosphere. Paid advertisements for two mysterious, anonymous sites in particular started to dominate Google searches for dozens of election-related terms in the months leading up to the vote. All linked back to either “The Real Raila”, a virulent attack campaign against presidential hopeful Raila Odinga, or Uhuru for Us, a site showcasing President Uhuru Kenyatta’s accomplishments. As…
Content type: Press release
15th December 2017
A new investigation published today by Privacy International reveals the role of an American data-based digital advertising company in the highly divisive online re-election campaign of Kenyan president Uhuru Kenyatta.
In the run-up to Kenya's presidential election in August 2017, paid advertisements for two mysterious sites dominated Google searches for election-related terms and flooded Kenyans' social media feeds. All linked back to either 'The Real Raila', a virulent attack campaign…
Content type: News & Analysis
1st December 2017
30 May 2017
These days it seems that no election can go by without fears of foul play, whether it is the hacking of a candidate or party’s e-mail or the spread of fake news and other misinformation to support or discredit a particular party or politician.
Often the finger is pointed at shady individuals or rogue governments , and invariably the accusations are met with flat denial. But the accusations have attracted significant attention from governments and companies alike, with reactions…
Content type: Case Study
30th August 2017
Political campaigns around the world have turned into sophisticated data operations. In the US, Evangelical Christians candidates reach out to unregistered Christians and use a scoring system to predict how seriously millions these of voters take their faith. As early as 2008, the Obama campaign conducted a data operation which assigned every voter in the US a pair of scores that predicted how likely they would cast a ballot, and whether or not they supported him. The campaign was so confident…
Content type: News & Analysis
2nd June 2017
Image source: AFP
Earlier this month, the Kenyan daily The Star reported that UK-based data analytics firm Cambridge Analytica had been quietly contracted by President Uhuru Kenyatta’s party in a bid to win himself a second term in office. State House officials were quick to deny the claims, while the company itself issued no comment.
Cambridge Analytica has exploded onto the scene following revelations that its psychometric profiling techniques were used and reportedly played a role in both…
Content type: Advocacy
30th May 2017
Earlier this month, it was reported that UK-based data analytics firm Cambridge Analytica had been quietly contracted by President Uhuru Kenyatta’s party in a bid to win a second term in office. Privacy International has written to Cambridge Analytica to learn more about how the company assessed the risk of its work in Kenya and how it will ensure that Kenyans’ personal data will be protected.
Content type: Long Read
13th April 2017
Disclaimer: This piece was written in April 2017. Since publishing, further information has come out about Cambridge Analytica and the company's involvement in elections.
Recently, the data mining firm Cambridge Analytica has been the centre of tons of debate around the use of profiling and micro-targeting in political elections. We’ve written this analysis to explain what it all means, and the consequences of becoming predictable to companies and political campaigns.
What does Cambridge…