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Content Type: News & Analysis
An excerpt of this piece was first published in June 2020 in Adbusters, an international not-for-profit magazine produced by a global collective of artists and activists who want to 'shake up complacent consumer culture'.
Big oil. Big tobacco. Big pharma. How did we let ‘big tech’ happen? You would have thought humanity would learn its lesson. That nothing good comes of the mass accumulation and concentration of power into the hands of so few.
The internet was meant to be different. No…
Content Type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: News & Analysis
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.…
Content Type: News & Analysis
Privacy International (PI) has today warned UK regulatory and law enforcement bodies about the potential deployment of an extensive and potentially nationwide police facial recognition surveillance system. We are urging them to investigate and take steps to ensure that no ‘backdoor’ for unlawful facial recognition surveillance will be developed under the umbrella of a crime reporting system.
According to pricing and data-sharing templates, UK surveillance company Facewatch is offering to…
Content Type: Press release
The new satirical video is a critique of the government's reliance on 'technological solutionism' in the fight against Coronavirus and increasingly across public services more widely, and their willingness to then scapegoat ‘mutant algorithms’ when their hopes for technological panaceas inevitably fail.
The two-minute video splices together clips of Prime Minister Boris Johnson, cleverly editing his speeches so that he mouths sentences such as:
'Coronavirus won’t affect you if your immunity…
Content Type: Explainer
The lead author of this piece is Elettra Bietti, a doctoral student at Harvard Law School and volunteer for Privacy International
Network effects
Social media companies and other digital business models are driven by so-called network effects. A network effect (also called a network externality) is a service’s propensity to improve functionally as the number of people using it and the amount of data collected through it increases. For example, as the number of Facebook users increases, Facebook…
Content Type: Case Study
Privacy matters. It matters when you’re walking the streets of your home town and when you’re fleeing your home in search of safety. It matters if you’re at a protest or if you’re in bed.
Our wellbeing in each of these instances depends on the protection of our privacy. No situation can be fully understood in isolation.
Unjustifiable intrusions on our privacy become a weapon to eradicate communities and prey upon refugees and asylum seekers, push people away from protests in fear of…
Content Type: News & Analysis
No doubt this is turning out to be a summer full of news about internet companies' digital dominance.
In June, Google notified the European Commission of its plan to acquire Fitbit - a plan that we immediately identified would raise grave concerns for our well-being as consumers.
Today the European Commission has made its decision. And it's good news.
The European regulator has decided to undertake a detailed 'Phase 2' investigation, rather than just green light Google's plans, voicing also the…
Content Type: News & Analysis
Banning TikTok? It's time to fix the out-of-control data exploitation industry - not a symptom of it
Chinese apps and tech companies have been at the forefront of the news recently. Following India's ban of 59 chinese apps in July, President Trump announced his desire to ban TikTok, shortly followed by his backing of Microsoft's intention to buy the US branch of its parent company ByteDance. Other than others lip syncing his public declaration, what does President Trump fear from this app, run by a firm, based in China?
It's all about that data
One clear answer emerges: the exploitation of…
Content Type: Case Study
Numerous sexist, mysoginistic, homophobic and racist practices are flourishing online, in ways that are harder for national authorities to stop than when abuse takes place offline. One of these practices is ‘revenge pornography’, which involves online distribution of private sexual images without the consent of the person depicted.
One victim of image based sexual abuse (more commonly known as revenge porn): Chrissy Chambers. Chrissy was 18 years old when her boyfriend convinced her to spend…
Content Type: Press release
MI6 has been forced to apologise to the Investigatory Powers Tribunal after two of its officers asked court staff to return documents relating to MI6’s use of agents and not show them to judges. The Tribunal suggested MI6’s actions were “inappropriate interference”.
The revelation emerged in an ongoing legal case considering what crimes intelligence informants are allowed to commit, after it was revealed that MI5 maintains a secret policy under which agents can be “authorised” to…
Content Type: Explainer
Definition
An immunity passport (also known as a 'risk-free certificate' or 'immunity certificate') is a credential given to a person who is assumed to be immune from COVID-19 and so protected against re-infection. This 'passport' would give them rights and privileges that other members of the community do not have such as to work or travel.
For Covid-19 this requires a process through which people are reliably tested for immunity and there is a secure process of issuing a document or other…
Content Type: News & Analysis
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…
Content Type: News & Analysis
Name: Google/Fitbit merger
Age: Gestating
Appearance: A bit dodgy. One of the world’s biggest tech giants, trying to purchase a company that makes fitness tracking devices, and therefore has huge amounts of our health data.
I don’t get it. Basically Google is trying to buy Fitbit. As if Google doesn’t already have enough data about us, it now wants huge amounts of health data too.
Oh, Fitbit, that’s that weird little watch-type-thing that people get for Christmas, wear for about a month…
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content Type: Long Read
Monday, 16 June 2025
It’s 7:33 am. Lila’s GoogBit watch vibrates. “You got 6 hours and 57 minutes of sleep last night, including 2 hours and 12 minutes of deep sleep”, the watch reads. “In total, you tossed and turned for 15 minutes only”. Taking into account Lila’s online browsing activity, her sleep pattern, the recent disruptions in some of her other biorhythms, as well as her daily schedule, GoogBit watch has calculated the very best minute to wake her up.
Content Type: Press release
Today, the ICO has issued a long-awaited and critical report on Police practices regarding extraction of data from people's phones, including phones belonging to the victims of crime.
The report highlights numerous risks and failures by the police in terms of data protection and privacy rights. The report comes as a result of PI’s complaint, dating back to 2018, where we outlined our concerns about this intrusive practice, which involves extraction of data from devices of victims, witnesses…
Content Type: Press release
On 15 June 2020, Google formally notified the European Commission of its proposed acquisition of Fitbit, enabling them to capture a massive trove of sensitive health data that will expand and entrench its digital dominance. Privacy International is calling on EU regulators to block the merger.
In November 2019, Google announced its plan to acquire Fitbit, a company that produces and sells health tracking technologies and wearables - including smartwatches, health trackers and smart scales -…
Content Type: Explainer
Hello friend,
You may have found your way here because you are thinking about, or have just submitted, a Data Subject Access Request, maybe to your Facebook advertisers like we did. Or maybe you are curious to see if Policing, Inc. has your personal data.
The right to access your personal data (or access right) is just one of a number of data rights that may be found in data protection law, including the European Union's General Data Protection Regulation, better known as "GDPR", which took…
Content Type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: News & Analysis
This week, we read that a former Apple contractor who blew the whistle on the company’s programme to listen to users’ Siri recordings has decided to go public, in protest at the lack of action taken as a result of the July 2019 disclosures. The news adds to a series of revelations that have been reported over the past months.
While the issue raises serious questions regarding the compatibility of such practices with data protection laws, at the same time, it highlights a wider problem that…
Content Type: Case Study
You have the right to decent standards and dignity at work, and the right to join a union to protect yourself and your rights. That might come as a shock to Amazon - who have been using Covid-19 as a reason to undermine those rights.
Chris Smalls, an organiser and now former Amazon warehouse assistant manager, led a walkout at a New York City facility and within days he’d been fired under a dubious pretext.
The walkout was to ensure workers’ safety - they were asking for the warehouse to be…
Content Type: Long Read
Covid Apps are on their way to a phone near you. Is it another case of tech-solutionism or a key tool in our healthcare response to the pandemic? It’s fair to say that nobody quite knows just yet.
We’ve been tracking these apps since the early days. We’ve been monitoring Apple and Google closely, have been involved in the UK’s app process, our partners in Chile and Peru have been tracking their governments’ apps, and more.
Of course privacy concerns arise. But only a simplistic analysis would…
Content Type: News & Analysis
As parts of the world are preparing to go back to factories, offices, and other workplaces, or in the case of Amazon, trying to make continually unsafe workplaces less hazardous, we must be on the watch yet again for profiteering, data-grabs, and surveillance as a solution to an undefined problem.
Many of the measures are predicated on the idea of catching employees who are sick. But, why do employers think that employees are or will lie about their health? Is it because they love their jobs…
Content Type: Explainer
In a scramble to track, and thereby stem the flow of, new cases of COVID-19, governments around the world are rushing to track the locations of their populace.
In this third installment of our Covid-19 tracking technology primers, we look at Satellite Navigation technology. In Part 1 of our mini-series on we discussed apps that use Bluetooth for proximity tracking. Telecommunications operators ('telcos'), which we discussed in Part 2, are also handing over customer data, showing the cell towers…
Content Type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content Type: Long Read
Today is 1st May, an international day of protest. It also marks a year since PI launched our new programme of work called ‘Defending Democracy and Dissent’.
One year on we find ourselves in a situation where 1 May protests in the streets will not be going ahead. Rights have been restricted around the world. Sadly we’re seeing some actors exploit this public health crisis to enhance their own power, expanding surveillance and opportunism.
Against this challenging back-drop we wanted to…
Content Type: News & Analysis
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…
Content Type: Explainer
In a scramble to track, and thereby stem the flow of new cases of Covid-19, Governments around the world are rushing to track the locations of their populace. One way to do this is to leverage the metadata held by mobile service providers (telecommunications companies - "Telcos" - such as Hutchison 3 (Also known as Three), Telefonica (Also known as O2), Vodafone, and Orange) in order to track the movements of a population, as seen in Italy, Germany and Austria, and with the European Commission…
Content Type: News & Analysis
A few weeks ago, its name would probably have been unknown to you. Amidst the covid-19 crisis and the lockdown it caused, Zoom has suddenly become the go-to tool for video chat and conference calling, whether it’s a business meeting, a drink with friends, or a much needed moment with your family. This intense rise in use has been financially good to the company, but it also came with a hefty toll on its image and serious scrutiny on its privacy and security practices.
While Zoom already had a…