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Content type: Advocacy
In our submission we outline our concerns with the industry as a result of extensive technical research and complaints taken to data protection authorities in Europe as a result.
Data brokers must specifically be included in "actors in scope."
We recommend that "data brokers" are specifically included in the list of "actors in scope". A data broker is a company that collects, buys and sells personal data and this is often how they earn their primary revenue. It is a term that is entering…
Content type: Advocacy
Background
Giphy is a searchable database for Graphic Interchange Format (‘GIF’) files, stickers, emojis, text, videos and Arcade (remixable video games). This database can be queried through the Giphy search engine, either via its main website (giphy.com), its API or its SDK. Content obtained can then be shared via their URL or be integrated in another service such as a website or an app. Well known integrations of Giphy include messaging services like Whatsapp, Slack,…
Content type: Long Read
Political parties depend on data to drive their campaigns, from deciding where to hold rallies, which campaign messages to focus on in which area, and how to target supporters, undecided voters and non-supporters, including with ads on social media. Political parties increasingly hire private companies to do the bulk of this work, and our primary concern is how these companies use personal data to “profile” people and drive election campaigning.
As part of PI’s programme of work on Defending…
Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: News & Analysis
Banning TikTok? It's time to fix the out-of-control data exploitation industry - not a symptom of it
Chinese apps and tech companies have been at the forefront of the news recently. Following India's ban of 59 chinese apps in July, President Trump announced his desire to ban TikTok, shortly followed by his backing of Microsoft's intention to buy the US branch of its parent company ByteDance. Other than others lip syncing his public declaration, what does President Trump fear from this app, run by a firm, based in China?
It's all about that data
One clear answer emerges: the exploitation of…
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content type: Explainer
Hello friend,
You may have found your way here because you are thinking about, or have just submitted, a Data Subject Access Request, maybe to your Facebook advertisers like we did. Or maybe you are curious to see if Policing, Inc. has your personal data.
The right to access your personal data (or access right) is just one of a number of data rights that may be found in data protection law, including the European Union's General Data Protection Regulation, better known as "GDPR", which took…
Content type: News & Analysis
GDPR was hard won. PI, together with other civil society actors, fought from the beginning for a version of the law that offers the strongest rights and protections in the face of intense industry lobbying.
Holding the hidden data ecosystem to account
Two years ago, we committed to using GDPR to seek to hold to account the hidden data ecosystem - those companies that amass and exploit large amounts of our data for profit.
Here’s some of the action we’ve taken:
In Nov 2018,…
Content type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Advocacy
Background
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
Google, whose parent company, Alphabet, in 2018, generated 85% of its $136.22 billion in revenue from delivering targeted advertisements, has a past of competition law infringements in the European Union. Fitbit is a company that produces and sells health tracking technologies and…
Content type: News & Analysis
Almost a year and a half ago we complained about seven companies to three data protection authorities in Europe. These companies, ranging from AdTech to data brokers and credit rating agencies, thrive on the collection, exploitation and processing of personal data. They profile and categorise people - without our knowledge and infringing multiple legal requirements.
Now, the French Data Protection Authority CNIL has informed us that they are following the same route and …
Content type: Long Read
In 2018, following the Cambridge Analytica scandal, Facebook announced the “Download Your Information” feature allowing users to download all the information that the company have on them since the creation of the account. All of it? It doesn’t seem so. Concerns were quickly raised when Facebook released the feature, that the information was inaccurate and incomplete.
Privacy International recently tested the feature to download all ‘Ads and Business’ related information (You can accessed it…
Content type: News & Analysis
Yesterday, we found out that Google has been reported to collect health data records as part of a project it has named “Project Nightingale”. In a partnership with Ascension, Google has purportedly been amassing data for about a year on patients in 21 US states in the form of lab results, doctor diagnoses and hospitalization records, among other categories, which amount to a complete health history, including patient names and dates of birth.
This comes just days after the news of Google'…
Content type: Long Read
By Valentina Pavel, PI Mozilla-Ford Fellow, 2018-2019
Our digital environment is changing, fast. Nobody knows exactly what it’ll look like in five to ten years’ time, but we know that how we produce and share our data will change where we end up. We have to decide how to protect, enhance, and preserve our rights in a world where technology is everywhere and data is generated by every action. Key battles will be fought over who can access our data and how they may use it. It’s time to take…
Content type: Advocacy
In early June 2019, PI engaged in the UK's Centre for Data Ethics and Innovation consultation regarding online targeting. PI focused its submission on the use of targeting in online political and issue-based advertising, and the collection and use of data to target people online.
In considering the impact of online targeting, it is essential that the Centre for Data Ethics and Innovation have due regard for privacy as a fundamental right (as enshrined in UK, European, and International Law).…
Content type: Long Read
Like millions of other people, you use messaging apps, social media, share, read and watch content on your phone or computer. If that’s the case then hundreds of AdTech companies collect and exchange your data every single day. AdTech, a short form of advertisement technology, is a catch-all term that describes tools and services that connect advertisers with target audiences and publishers. It’s also a multi-billion-dollar industry that is facing investigations by Data Protection Authorities…
Content type: Press release
The Irish Data Protection Commission has today launched an inquiry into the data practices of ad-tech company Quantcast, a major player in the online tracking industry. PI's 2018 investigation and subsequent submission to the Irish DPC showed how the company is systematically collecting and exploiting people's data in ways people are unaware of. PI also investigated and complained about Acxiom, Criteo, Experian, Equifax, Oracle, and Tapad.
PI welcomes this announcement and its focus on…
Content type: News & Analysis
We found this image here.
Today, a panel of competition experts, headed by Professor Jason Furman, the former chief economic adviser of in the Obama administration, confirmed that tech giants, like Facebook, Amazon, Google, Apple and Microsoft, do not face enough competition.
Significantly, the report finds that control over personal data by tech giants is one of the main causes preventing competition and ultimately innovation.
Privacy International's research has shown clear examples of…
Content type: Press release
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK. Privacy International urges the data protection authorities to investigate these companies and to protect individuals from the mass exploitation of their data.
Our complaints target companies that, despite exploiting the data of millions of…
Content type: Advocacy
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK.
It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more…
Content type: Advocacy
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK.
It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more…
Content type: Long Read
It’s 15:10 pm on April 18, 2018. I’m in the Privacy International office, reading a news story on the use of facial recognition in Thailand. On April 20, at 21:10, I clicked on a CNN Money Exclusive on my phone. At 11:45 on May 11, 2018, I read a story on USA Today about Facebook knowing when teen users are feeling insecure.
How do I know all of this? Because I asked an advertising company called Quantcast for all of the data they have about me.
Most people will have never heard of…
Content type: News & Analysis
This post was written by PI Policy Officer Lucy Purdon.
In 1956, US Presidential hopeful Adlai Stevenson remarked that the hardest part of any political campaign is how to win without proving you are unworthy of winning. Political campaigning has always been a messy affair and now the online space is where elections are truly won and lost. Highly targeted campaign messages and adverts flood online searches and social media feeds. Click, share, repeat; this is what political engagement looks…