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Content Type: Examples
In 2017, the French retargeting company Criteo admitted that Apple's Intelligent Tracking Prrevention - changed default settings that prevent ad networks and other technology companies from tracking users - would cut its revenues by 8% to 10%. Although Safari had blocked such third-party cookies previously, the updated settings would actively delete some publishers' cookies after 30 days. In a filing with the SEC, Criteo claimed to have found a "solution" that would approximately halve the…
Content Type: Examples
The French company Criteo is struggling to conform to the requirements of the EU's General Data Protection Regulation, which came into force in May 2018. Critics believed that Criteo's practice of opting visitors to European retail sites into first-party cookies and tracking even if they ignored the message will attract legal challenges. Criteo is working on methods to use opt-ins on one site to recognise users across the web and exempt them from further requests for consent; however, this…
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In 2018, the French company Criteo unveiled its new €20 million AI lab, dedicated to researching and developing machine learning. The company intends the lab to shape industry standards for measurement and best practices in this area, and lead the international conversation on responsible data use.
https://mobilemarketingmagazine.com/criteo-ai-lab-machine-learning-research-centre-paris-france
Tags: Criteo, AI, research, advertising, big data, analytics, ethics
Writer: Tyrone Stewart…
Content Type: Examples
In 2018, the French company Criteo announced it would link up with the ecommerce company Shopify to enable retailers and merchants of all sizes to use its technology to target users across channels and devices and scale up their businesses. Retailers will not need to expand their IT resources.
https://mobilemarketingmagazine.com/criteo-shopify-plus-technology-partner-program
tags: Criteo, Shopify, retailers, SMEs, cross-channel linking, advertising
Writer: Tyrone Stewart
Publication:…
Content Type: Examples
In 2012, when the French company Criteo filed with the Securities and Exchange Commission to go public, it cited its data assets and the accuracy of its algorithms as a crucial part of its valuation. The company said that every day it was presented with billions of opportunities to connect individuals browsing the internet with its advertising customers, and makes these matches by analysing massive amounts of data to predict users' intent and deliver ads that are likely to result in sales for…
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In 2018, the French company Criteo formed a partnership with AgilOne to identify and link customer behaviour across multiple online and offline channels. The service is intended to make the ads consumers see more relevant, but also stop showing them ads for products they've already bought in offline stores. AgilOne provides the feed of customer data to Criteo; Criteo's platform uses the information to decide to target or suppress ads.
https://www.mediapost.com/publications/article/323465/…
Content Type: Examples
In 2015, Quantcast CEO Konrad Feldman explained his purpose in starting up the company in 2006: "to manufacture data to make advertising more relevant for consumers". By 2015, as display advertising on the web was beginning to use the targeting techniques previously preserved for search advertising, the company was evaluating 2.5 million transactions a second and processing 30PB of data per day - a year's worth of data for the CERN hadron collider. The company both sells ad inventory to…
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In 2018, a week before the General Data Protection Regulation came into force in the EU, Quantcast and several other publishing industry groups complained that Google in an open letter that Google was imposing GDPR risks on publishers and consumers. Under the system Google proposed for GDPR compliance, Google would impose limits on the number of technical vendors publishers could work with, thereby limiting innovation and competition, had yet to commit to joining the IAB Europe's Transparency…
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In 2013 and 2014, Quantcast's CEO, Konrad Feldman, claimed that real-time bidding, the latest trend in advertising technology, was providing a new way to game advertisers. RTB, also known as "programmatic" advertising, uses cookies to track what users have looked at and then retarget them through ads on other services. IDC expected RTB to command about $5 billion in ad spending in 2014. Feldman's complaint was that the last ad a customer sees before making the purchase gets all the credit when…
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In 2010, Quantcast and Clearspring agreed to settle class action lawsuits brought against them over their use of Flash cookies. Flash cookies are "Local Storage Objects" stored by Adobe's Flash player plug-in; unaffected by browser privacy settings, they can respawn HTTP cookies after a user finds and deletes them. The lawsuits cited the Electronic Communications Privacy Act, the Computer Fraud and Abuse Act, the Video Privacy Protection Act, and state laws, although it was not clear that the…
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In 2015, Quantcast launched Audience Grid, an "open data marketing platform" to combine the data it collects from websites with data on audience habits collected by partners such as Tivo Research and Oracle's Datalogix. The combination is intended to give online advertisers greater insight into their audiences and target prospective customers more accurately - for example, the service finds a link between watching The Blacklist and reading Vox. For Tivo Research, the goal is to make TV ads, as…
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In 2017, Quantcast, which measures visitors to over 150 million web destinations, announced it would partner with Quantium, a company that collects purchase data and analytics, to bridge the gap between offline and online audiences and provide insight into the patterns of online consumer behaviour.
https://which-50.com/quantcast-partners-quantium-offline-measurement/
tags: Quantcast, Quantium, cross-channel linking, advertising, targeting
Writer: Staff
Publication: Which-50
Content Type: Examples
In 2018, Quantcast began expanding into Asia, opening operations in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand. The company explained the move was part of a market "tipping point", in which AI would transform every customer experience, company, and industry, providing opportunities for its audience behaviour platform, Q. The company describes Q as a suite of audience intelligence applications.
https://marketingindustrynews.com/2018/01/25/quantcast-takes-its-…
Content Type: Examples
In August 2018, three months after the General Data Protection Regulation came into force in the EU, Quantcast reported that over 90% of visitors to websites using the company's Quantcast Choice consent management platform were giving consent to at least some use of cookies. About 81% were consenting to everything; 8% consented to some things. The finding was considered important because an earlier Quantcast survey showed that 33% of global chief marketing officers believed that using data to…
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In 2014, Oracle beat out Facebook, Adobe Systems, and TV ratings agency AC Nielsen to acquire Datalogix for an estimated $1.2 billion. At the time, DataLogix, which provides data on offline consumer spending to digital marketers to enable them to track the effectiveness of their ads, had estimated revenues of about $125 million but was unprofitable. At the time of acquisition, Datalogix had 650 customers including 82 of the top 100 US advertisers and 7 of the top 8 media publishers, and covered…
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In 2013, Oracle spent $1.5 billion to acquire the cross-channel marketer Responsys in a move analysts saw as an effort to compete with Salesforce, and also Adobe Systems. The acquisition was the beginning of a push into marketing that continued through 2015. Oracle, better known for enterprise software, began to watch its margins shrink around 2010, after the company bought Sun Microsystems, as cloud computing began taking over from more traditional licensing models.
https://www.forbes.com/…
Content Type: Examples
In 2015, Oracle and the US Federal Trade Commission settled charges that Oracle had compromised users' security by failing to remove older versions of Java SE from their computers when the software was updated. The software was installed on more than 850 million computers as of August 2014; Oracle acquired Java in 2010. Over the previous few years, Java had been widely criticised for the security risks of running the software.
https://krebsonsecurity.com/2015/12/oracle-lifelock-settle-ftc-…
Content Type: Examples
In 2015, Turner Broadcasting, a semi-autonomous division of AT&T's Warner Media announced it would integrate offerings from Episilon, Krux, and Oracle into its data management platform, which powers its ads. Oracle and Epsilon help bring in offline and multichannel consumer data, while Krux bridges Turner's repository of IDs with the rest of its advertising ecosystem. The goal was to understand audience trends, brand by brand. The move is part of a response by many TV networks to increased…
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In August 2016, Oracle's MICROS division, one of the top three global point-of-sale vendors, was hacked by the Carbanak Gang, a Russian organised cybercrime group known for hacking into banks and retailers. In 2014 when Oracle acquired it, MICROS' systems were in use at more than 200,000 food and bervate outlets, more than 100,000 retail sites, and more than 30,000 hotels. The company said its corporate network and other cloud and service offerings were not affected, and the payment card data…
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In 2013, Twitter announced it would partner with numerous advertising companies including Quantcast and Oracle's BlueKai to create "tailored audiences". Twitter claims the service anbles advertisers to define targeted groups of current and prospective customers who have "shown interest" in their brand or category via other services across the web and send them "relevant" messages on Twitter. The service matches browser cookie IDs and other information to determine the Promoted Tweets the user…
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In 2015, Oracle rolled out "Validated Demographics", a service based on combining the capabilities it acquired with BlueKai, a data management platform that gathers data from publishers, and Datalogix, a tool that compiles offline demographic data. The combination of these complementary services allows Oracle to match real identities and validate measurements linking TV and digital engagement to actual sales. The service forms part of Oracle's ID Graph, which aims to break down the silos…
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In 2016, Oracle, long known as an enterprise software company, acquired the audience tracking company AddThis as part of expanding its business into marketing technology. AddThis places buttons on web pages to enable visitors to share stories or follow accounts on social media sites such as Facebook and Twitter, and provides audience tracking to online publishers and marketing companies. The company is also known for developing "canvas fingerprinting", intended as a replacement for cookies to…
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In 2017, Oracle Data Cloud and Simulmedia entered into an agreement to enable purchase-based targeting on national television. In this system, advertisers are able to reach audiences that are targeted based on their in-store purchases. Simulmedia is a leader in data-optimised TV campaigns; its proprietary Vamos platform predicts viewership, builds optimised media plans, and claims to enable an average of 30% to 100% higher return on investment for every campaign. Oracle Data Cloud is a leading…
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In 2016, PlaceIQ, which connected physical and digital activities across time, space, and mobile devices, announced a collaboration with Oracle that would make its audience data available through Data Cloud's BlueKai Marketplace. PlaceIQ uses data from 475 million location points, 100 million unique users, and more than 10 billion daily location-enabled device movements to inform marketing decisions on behalf of leading brands in many sectors. The integration will enable Marketplace users to…
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In 2017 a free online service offered by Experian was found to be allowing anyone to request the PIN needed to unlock a previously-frozen consumer credit file. Freezing the file is intended to secure such accounts against tampering and fraud. To get an unlocking number, visitors needed to provide the target individual's name, address, date of birth, and Social Security number - information that has been repeatedly stolen in data breaches, including the massive 2017 Experian breach. The…
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In October 2015, Experian announced that a breach of its computer systems exposed the Social Security numbers and other data of approximately 15 million people who applied for financing from the mobile network operator T-Mobile USA, to which Experian supplied credit assessment services. Experian offered affected customers free credit monitoring.
https://krebsonsecurity.com/2015/10/experian-breach-affects-15-million-consumers/
tags: Experian, credit scoring, data breaches, T-Mobile
Writer:…
Content Type: Examples
In 2000, Experian entered into a consent decree with the Federal Trade Commission and agreed to pay $1 million to settle charges that the company blocked and delayed incoming phone calls from consumers wishing to discuss the contents of and possible errors in their credit reports. Under the Fair Credit Reporting Act, the credit agencies are required to supply a toll-free number for such calls.
https://www.ftc.gov/sites/default/files/documents/cases/2000/01/experianconsent.htm
Writer: FTC…
Content Type: Examples
In 2013, detailed personal information being sold by the fraudster-friendly underground service Superget.info was found to have been bought from CourtVentures, a public records aggregator bought by Experian in 2012. In late 2013, Superget.info's operator, 24-year-old Vietnamese national Ngô Minh Hiếu, was indicted by the US Department of Justice for hacking into company databases and selling the stolen information on US residents; he posed as a private investigator in Singapore in order to buy…
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As early as 2005, Experian began suggesting that its Mosaic consumer classification system, used by retail chains to tailor their stock for local populations could be used by political parties for campaigning. Based on work by Richard Webber, a visiting professor at University College London, Mosaic was developed to improve upon traditional ABC classifications by using postal addresses, regularly updated information from the census, the edited electoral roll, Experian's credit database, house…
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In 2018, to enhance its AI capabilities Oracle acquired DataFox, which supplies business intelligence that can be used to help businesses plan a variety of customer relationship management services. The startup has a database covering 2.8 million public and private businesses and expecting to add 1.2 million new ones a year. DataFox, whose customers included Goldman Sachs, and Bain & Company, adds AU-driven company-level data to the company's existing portfolio of business planning…