Ad targeting

Ad targeting

Ads are "targeted" when they are aimed at an audience with specific traits based on the product or service that is being advertised.

 

Long Read

Privacy International investigates the use of personal data in political campaigning, focusing on the ecosystem of private companies hired by political parties, the policies of online platforms, and the laws that regulate micro-targeting around the world.

Long Read

PI presents here 5 profiles of companies involved in political campaigning in order to provide a snapshot of how the digital political campaign sector works and further highlight the opacity and concerns for privacy.

Report

A comparative research of legal frameworks governing political micro-targeting in Canada, Brazil, France, Italy, Spain and the UK.

Long Read

Join us on a journey to try to solve the mystery behind the advertisers who have uploaded our personal data to Facebook but with whom we've never interacted with before.