Advanced Search
Content Type: Long Read
For many, browsing the internet or checking social media comes with its fair share of being targeted with ads selling “fad diet” subscription-based programmes, magic weight-loss powders, or promising a secret trick to lose weight quickly. Some of the products and programmes sold have been described as scams, with a very real impact for those suffering from eating disorders and those who fall prey to these ads. This is even more problematic due to the Covid-19 pandemic, which has seen the…
Content Type: Long Read
Now more than ever with a global pandemic happening, our lives are being shaped by our interaction with the digital world. Work meetings on Zoom followed by Skype with family before a quick run with your favourite running app and a Google search for your next meal: technologies and services offer us a lot and greatly improve our daily lives. But what's the real cost of these tools we rely on so much?
A lot of these companies, especially those offering free services, collect data about you. It…
Content Type: Long Read
Among the many challenges of 2020, the impact on elections around the world kept us all on the edge of our seats. 75 countries postponed national and local elections due to Covid 19. Of the elections that went ahead, we saw Covid safe measures at polling stations (South Korea led the way forward in April) an increase in postal voting (who can forget the USA, but also Poland) and political parties in Uganda conducting "virtual" campaigns as mass rallies and in person campaign meetings were…
Content Type: Long Read
Political parties depend on data to drive their campaigns, from deciding where to hold rallies, which campaign messages to focus on in which area, and how to target supporters, undecided voters and non-supporters, including with ads on social media. Political parties increasingly hire private companies to do the bulk of this work, and our primary concern is how these companies use personal data to “profile” people and drive election campaigning.
As part of PI’s programme of work on Defending…
Content Type: News & Analysis
Today, the European Commission has concluded its Phase II in-depth review of the proposed acquisition of the health and fitness tracker Fitbit by Google, deciding that the merger can go through. While we welcome the commitments put forward by Google to mitigate some risks of compromising individuals' rights and competition, PI considers the effects of this merger will further strengthen Google's capacity to exploit our data.
On 15 June 2020, Google formally notified the European Commission of…
Content Type: Advocacy
An interoperability requirement for “gatekeeper” firms would:
give a fair chance for competition on the merits of new services.
contribute to meeting the three key objectives of the Commission’s February 2020 Digital Future Communication: ensuring technology works for people; a fair and competitive economy and an open, democratic and sustainable society.
As the letter notes, "major digital competition reviews over the last two years [...] have recommended interoperability requirements.…
Content Type: Long Read
In 2019, we exposed the practices of five menstruation apps that were sharing your most intimate data with Facebook and other third parties. We were pleased to see that upon the publication of our research some of them decided to change their practices. But we always knew the road to effective openness, transparency, informed consent and data minimisation would be a long one when it comes to apps, which for the most part make profit from our menstrual cycle and even sometimes one’s desire to…
Content Type: News & Analysis
An excerpt of this piece was first published in June 2020 in Adbusters, an international not-for-profit magazine produced by a global collective of artists and activists who want to 'shake up complacent consumer culture'.
Big oil. Big tobacco. Big pharma. How did we let ‘big tech’ happen? You would have thought humanity would learn its lesson. That nothing good comes of the mass accumulation and concentration of power into the hands of so few.
The internet was meant to be different. No…
Content Type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content Type: News & Analysis
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.…
Content Type: News & Analysis
Privacy International (PI) has today warned UK regulatory and law enforcement bodies about the potential deployment of an extensive and potentially nationwide police facial recognition surveillance system. We are urging them to investigate and take steps to ensure that no ‘backdoor’ for unlawful facial recognition surveillance will be developed under the umbrella of a crime reporting system.
According to pricing and data-sharing templates, UK surveillance company Facewatch is offering to…
Content Type: Press release
The new satirical video is a critique of the government's reliance on 'technological solutionism' in the fight against Coronavirus and increasingly across public services more widely, and their willingness to then scapegoat ‘mutant algorithms’ when their hopes for technological panaceas inevitably fail.
The two-minute video splices together clips of Prime Minister Boris Johnson, cleverly editing his speeches so that he mouths sentences such as:
'Coronavirus won’t affect you if your immunity…
Content Type: Explainer
The lead author of this piece is Elettra Bietti, a doctoral student at Harvard Law School and volunteer for Privacy International
Network effects
Social media companies and other digital business models are driven by so-called network effects. A network effect (also called a network externality) is a service’s propensity to improve functionally as the number of people using it and the amount of data collected through it increases. For example, as the number of Facebook users increases, Facebook…
Content Type: Case Study
Privacy matters. It matters when you’re walking the streets of your home town and when you’re fleeing your home in search of safety. It matters if you’re at a protest or if you’re in bed.
Our wellbeing in each of these instances depends on the protection of our privacy. No situation can be fully understood in isolation.
Unjustifiable intrusions on our privacy become a weapon to eradicate communities and prey upon refugees and asylum seekers, push people away from protests in fear of…
Content Type: News & Analysis
No doubt this is turning out to be a summer full of news about internet companies' digital dominance.
In June, Google notified the European Commission of its plan to acquire Fitbit - a plan that we immediately identified would raise grave concerns for our well-being as consumers.
Today the European Commission has made its decision. And it's good news.
The European regulator has decided to undertake a detailed 'Phase 2' investigation, rather than just green light Google's plans, voicing also the…
Content Type: News & Analysis
Banning TikTok? It's time to fix the out-of-control data exploitation industry - not a symptom of it
Chinese apps and tech companies have been at the forefront of the news recently. Following India's ban of 59 chinese apps in July, President Trump announced his desire to ban TikTok, shortly followed by his backing of Microsoft's intention to buy the US branch of its parent company ByteDance. Other than others lip syncing his public declaration, what does President Trump fear from this app, run by a firm, based in China?
It's all about that data
One clear answer emerges: the exploitation of…
Content Type: Case Study
Numerous sexist, mysoginistic, homophobic and racist practices are flourishing online, in ways that are harder for national authorities to stop than when abuse takes place offline. One of these practices is ‘revenge pornography’, which involves online distribution of private sexual images without the consent of the person depicted.
One victim of image based sexual abuse (more commonly known as revenge porn): Chrissy Chambers. Chrissy was 18 years old when her boyfriend convinced her to spend…
Content Type: Press release
MI6 has been forced to apologise to the Investigatory Powers Tribunal after two of its officers asked court staff to return documents relating to MI6’s use of agents and not show them to judges. The Tribunal suggested MI6’s actions were “inappropriate interference”.
The revelation emerged in an ongoing legal case considering what crimes intelligence informants are allowed to commit, after it was revealed that MI5 maintains a secret policy under which agents can be “authorised” to…
Content Type: Explainer
Definition
An immunity passport (also known as a 'risk-free certificate' or 'immunity certificate') is a credential given to a person who is assumed to be immune from COVID-19 and so protected against re-infection. This 'passport' would give them rights and privileges that other members of the community do not have such as to work or travel.
For Covid-19 this requires a process through which people are reliably tested for immunity and there is a secure process of issuing a document or other…
Content Type: News & Analysis
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…
Content Type: News & Analysis
Name: Google/Fitbit merger
Age: Gestating
Appearance: A bit dodgy. One of the world’s biggest tech giants, trying to purchase a company that makes fitness tracking devices, and therefore has huge amounts of our health data.
I don’t get it. Basically Google is trying to buy Fitbit. As if Google doesn’t already have enough data about us, it now wants huge amounts of health data too.
Oh, Fitbit, that’s that weird little watch-type-thing that people get for Christmas, wear for about a month…
Content Type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content Type: Long Read
Monday, 16 June 2025
It’s 7:33 am. Lila’s GoogBit watch vibrates. “You got 6 hours and 57 minutes of sleep last night, including 2 hours and 12 minutes of deep sleep”, the watch reads. “In total, you tossed and turned for 15 minutes only”. Taking into account Lila’s online browsing activity, her sleep pattern, the recent disruptions in some of her other biorhythms, as well as her daily schedule, GoogBit watch has calculated the very best minute to wake her up.
Content Type: Press release
Today, the ICO has issued a long-awaited and critical report on Police practices regarding extraction of data from people's phones, including phones belonging to the victims of crime.
The report highlights numerous risks and failures by the police in terms of data protection and privacy rights. The report comes as a result of PI’s complaint, dating back to 2018, where we outlined our concerns about this intrusive practice, which involves extraction of data from devices of victims, witnesses…
Content Type: Press release
On 15 June 2020, Google formally notified the European Commission of its proposed acquisition of Fitbit, enabling them to capture a massive trove of sensitive health data that will expand and entrench its digital dominance. Privacy International is calling on EU regulators to block the merger.
In November 2019, Google announced its plan to acquire Fitbit, a company that produces and sells health tracking technologies and wearables - including smartwatches, health trackers and smart scales -…
Content Type: Explainer
Hello friend,
You may have found your way here because you are thinking about, or have just submitted, a Data Subject Access Request, maybe to your Facebook advertisers like we did. Or maybe you are curious to see if Policing, Inc. has your personal data.
The right to access your personal data (or access right) is just one of a number of data rights that may be found in data protection law, including the European Union's General Data Protection Regulation, better known as "GDPR", which took…
Content Type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content Type: News & Analysis
This week, we read that a former Apple contractor who blew the whistle on the company’s programme to listen to users’ Siri recordings has decided to go public, in protest at the lack of action taken as a result of the July 2019 disclosures. The news adds to a series of revelations that have been reported over the past months.
While the issue raises serious questions regarding the compatibility of such practices with data protection laws, at the same time, it highlights a wider problem that…
Content Type: Case Study
You have the right to decent standards and dignity at work, and the right to join a union to protect yourself and your rights. That might come as a shock to Amazon - who have been using Covid-19 as a reason to undermine those rights.
Chris Smalls, an organiser and now former Amazon warehouse assistant manager, led a walkout at a New York City facility and within days he’d been fired under a dubious pretext.
The walkout was to ensure workers’ safety - they were asking for the warehouse to be…
Content Type: Long Read
Covid Apps are on their way to a phone near you. Is it another case of tech-solutionism or a key tool in our healthcare response to the pandemic? It’s fair to say that nobody quite knows just yet.
We’ve been tracking these apps since the early days. We’ve been monitoring Apple and Google closely, have been involved in the UK’s app process, our partners in Chile and Peru have been tracking their governments’ apps, and more.
Of course privacy concerns arise. But only a simplistic analysis would…