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Content type: News & Analysis
Today, the European Commission has concluded its Phase II in-depth review of the proposed acquisition of the health and fitness tracker Fitbit by Google, deciding that the merger can go through. While we welcome the commitments put forward by Google to mitigate some risks of compromising individuals' rights and competition, PI considers the effects of this merger will further strengthen Google's capacity to exploit our data.
On 15 June 2020, Google formally notified the European Commission of…
Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: News & Analysis
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.…
Content type: News & Analysis
Back in June, we published our investigation into Facebook brands, highlighting how Facebook failed to provide its users with a fair and meaningful understanding of how targeted advertising operated on its platform, and a number of issues preventing users from exercising their rights to the fullest possible extent. In face of the serious gaps encountered, we published an open letter to Facebook drawing attention to four main issues as well as our recommended actions to tackle them. This letter…
Content type: News & Analysis
Banning TikTok? It's time to fix the out-of-control data exploitation industry - not a symptom of it
Chinese apps and tech companies have been at the forefront of the news recently. Following India's ban of 59 chinese apps in July, President Trump announced his desire to ban TikTok, shortly followed by his backing of Microsoft's intention to buy the US branch of its parent company ByteDance. Other than others lip syncing his public declaration, what does President Trump fear from this app, run by a firm, based in China?
It's all about that data
One clear answer emerges: the exploitation of…
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content type: Long Read
Introduction
In August 2019, when Facebook announced a few new features for advertisers such as ads in search, PI decided to take an in-depth look at what features the company offers its users when it comes to understanding its advertising practices. One of these features, which caught our attention is Facebook Ads Preference, a tool that among other things, lists businesses/advertisers that have uploaded your personal data to target you with (or exclude you from) ads on the platform.
Content type: News & Analysis
For the past few weeks, people across the world, starting in the US, have taken to the streets to protest the murder of George Floyd, a victim of police brutality. The protests, which are organised by and in support of the Black Lives Matter movement have also become a platform to protest against state sponsored violence and systematic racism against black people.
The majority of articles and media focus have so far focused on what happens during the protest, namely an increasingly militarised…
Content type: News & Analysis
Yesterday, Amazon announced that they will be putting a one-year suspension on sales of its facial recognition software Rekognition to law enforcement. While Amazon’s move should be welcomed as a step towards sanctioning company opportunism at the expense of our fundamental freedoms, there is still a lot to be done.
The announcement speaks of just a one-year ban. What is Amazon exactly expecting to change within that one year? Is one year enough to make the technology to not discriminate…
Content type: News & Analysis
GDPR was hard won. PI, together with other civil society actors, fought from the beginning for a version of the law that offers the strongest rights and protections in the face of intense industry lobbying.
Holding the hidden data ecosystem to account
Two years ago, we committed to using GDPR to seek to hold to account the hidden data ecosystem - those companies that amass and exploit large amounts of our data for profit.
Here’s some of the action we’ve taken:
In Nov 2018,…
Content type: Case Study
The run up to Kenya’s 2017 elections was extremely tense. Kenya has a history of violently fought elections and there was fear this election would be no different. It was in this tense environment, that companies like Cambridge Analytica and Harris Media – and their digital offerings - got involved in the election campaigns.
Cambridge Analytica’s business model is by now familiar, they compiled a huge amount of data points, often through illegal means, to create profiles on individuals –…
Content type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Examples
An engineering and computer science professor and his team from The Ohio State University discovered a design flaw in low-powered Bluetooth devices that leaves them susceptible to hacking.
Zhiqiang Lin, associate professor of computer science and engineering at the university, found the commonly used Bluetooth Low Energy devices, such as fitness trackers and smart speakers, are vulnerable when they communicate with their associated apps on the owner’s mobile phone.
"There is a fundamental…
Content type: Long Read
In 2018, following the Cambridge Analytica scandal, Facebook announced the “Download Your Information” feature allowing users to download all the information that the company have on them since the creation of the account. All of it? It doesn’t seem so. Concerns were quickly raised when Facebook released the feature, that the information was inaccurate and incomplete.
Privacy International recently tested the feature to download all ‘Ads and Business’ related information (You can accessed it…
Content type: Case Study
In 2015, a man in Connecticut was charged with murdering his wife based on evidence from her Fitbit. Richard Dabate, the accused, told the police that a masked assailant came into the couple’s suburban home at around 9am on 23 December 2015, overpowering Dabate then shooting his wife as she returned through the garage.
However, the victim’s fitness tracker told a different story. According to data from the device, which uses a digital pedometer to track the wearer’s steps, Dabate’s wife was…
Content type: Advocacy
TEDIC, InternetLab, Derechos Digitales, la Fundación Karisma, Dejusticia, la Asociación por los Derechos Civiles y Privacy International acogen el llamado de la Relatoría Especial sobre Derechos Económicos, Sociales, Culturales y Ambientales (DESCA) de la Comisión Interamericana de Derechos Humanos (CIDH) de enviar información para la elaboración del Informe Anual sobre DESCA del año 2019, que se presentará ante la Organización de los Estados Americanos (OEA) en 2020.
El objeto de este…
Content type: Advocacy
TEDIC, InternetLab, Derechos Digitales, Fundación Karisma, Dejusticia, Asociación por los Derechos Civiles and Privacy International welcome the call made by the Special Rapporteurship on Economic, Social, Cultural and Environmental Rights (ESCER) of the Inter-American Commission on Human Rights (IACHR) to inform the preparation of the Annual Report of the ESCER for the year 2019, which will be presented to the Organization of American States (OAS) during 2020.
This submission aims to outline…
Content type: Explainer
Television offers some of the earliest instances of digital marketing. The majority of television channels rely on commercials and advertisements to maintain their operations. For the past 75 years, TV adverts have been passive transmissions broadcast to viewers, the demographics of the channels audience guiding the kinds of products and services shown during commercial breaks and intermissions. With the changes in the way individuals are now consuming content however, broadcasters are trying…
Content type: Report
The changes discussed in this article are based on a second analysis performed in late November, 3 months after the original study Your Mental Health is for Sale and following the exact same methodology. All data collected can be found at the bottom of this page.
Change is possible
Back in September 2019 we published the report Your Mental Health is for Sale exposing how a majority of the top websites related to mental health in France, Germany and the UK share data for advertising purposes.…
Content type: Advocacy
Privacy International's comments to the Article 29 Working Party Guidelines on automated individual decision-making and profiling are here.
Content type: Long Read
The battle for Kenyan voters’ allegiance in the 2017 Presidential election was fought on social media and the blogosphere. Paid advertisements for two mysterious, anonymous sites in particular started to dominate Google searches for dozens of election-related terms in the months leading up to the vote. All linked back to either “The Real Raila”, a virulent attack campaign against presidential hopeful Raila Odinga, or Uhuru for Us, a site showcasing President Uhuru Kenyatta’s accomplishments. As…
Content type: Press release
A new investigation published today by Privacy International reveals the role of an American data-based digital advertising company in the highly divisive online re-election campaign of Kenyan president Uhuru Kenyatta.
In the run-up to Kenya's presidential election in August 2017, paid advertisements for two mysterious sites dominated Google searches for election-related terms and flooded Kenyans' social media feeds. All linked back to either 'The Real Raila', a virulent attack campaign…
Content type: Examples
In 2016, researchers discovered that the personalisation built into online advertising platforms such as Facebook is making it easy to invisibly bypass anti-discrimination laws regarding housing and employment. Under the US Fair Housing Act, it would be illegal for ads to explicitly state a preference based on race, colour, religion, gender, disability, or familial status. Despite this, some policies - such as giving preference to people who already this - work to ensure that white…
Content type: Examples
A US House of Representatives oversight committee was told in March 2017 that photographs of about half of the adult US population are stored in facial recognition databases that can be accessed by the FBI without their knowledge or consent. In addition, about 80% of the photos in the FBI's network are of non-criminals and come from sources such as passports. Eighteen states supply driver's licences under arrangement with the FBI. In response, privacy advocates and politicians called for…
Content type: Examples
Facebook has come under fire after leaked documents revealed the social media site has been targeting potentially vulnerable children.
The allegations suggest the company is gathering information on young people who “need a confidence boost” to facilitate predatory advertising practices.
Confidential documents obtained by The Australian reportedly show how Facebook can exploit the moods and insecurities of teenagers using the platform for the benefit of advertisers.…
Content type: Advocacy
The feedback in this document was submitted as part of an open Request for Information (RFI) process regarding the document created by The IEEE Global Initiative for Ethical Considerations in Artificial Intelligence and Autonomous Systems ("The IEEE Global Initiative") titled, Ethically Aligned Design: A Vision for Prioritizing Human Wellbeing with Artificial Intelligence and Autonomous Systems.
Content type: Examples
For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face having the Uber app barred from the App Store.
External Link to Story
https://www.nytimes.com/2017/04/23/technology/travis-kalabnick-pushes-uber-and-himself-to-the-precipice.html
Content type: News & Analysis
Privacy International’s Data Exploitation Programme Lead was invited to give evidence to the Select Committee on Artificial Intelligence at the U.K. House of Lords. The session sought to establish how personal data should be owned, managed, valued, and used for the benefit of society.
Link to the announcement of the session: https://www.parliament.uk/business/committees/committees-a-z/lords-select/ai-committee/news-parliament-2017/data-evidence-session/
Full video recording of the session:…
Content type: Advocacy
Privacy International's response to the inquiry by the House of Lords Select Committee on Artificial Intelligence.
Content type: Case Study
For those concerned by reporting of Facebook’s exploitation of user data to generate sensitive insights into its users, it is worth taking note of WeChat, a Chinese super-app whose success has made it the envy of Western technology giants, including Facebook. WeChat has more than 900 million users. It serves as a portal for nearly every variety of connected activity in China. Approximately 30% of all time Chinese users spend on the mobile internet centers around…